Barcelona have struck a significant sponsorship take care of Spotify – which incorporates naming rights to the membership’s Nou Camp stadium.
Spotify will seem on the membership’s shirts and coaching equipment from the beginning of subsequent season – and considerably Barca’s residence floor will likely be referred to as Spotify Nou Camp.
It will likely be the primary time the stadium has carried a sponsor’s identify – and is a historic second for a membership that refused any shirt sponsor till 2006.
The deal is described as a “first-of-its-kind partnership for the membership in bringing the worlds of music and soccer collectively” and can “see the pair working collectively to create alternatives for the long-lasting shirt to grow to be an area that may rejoice artists from the world over”.
Monetary particulars are but to be revealed, nevertheless the partnership is prone to be a worthwhile one for Barcelona, whose accounts introduced a lack of €481m (£409m) for the finish of the 2020-21 monetary 12 months after membership president Joan Laporta revealed their debt to be at €1.35 billion (£1.15 billion) in August.
Saying the sponsorship – which features a four-season deal for the boys’s and girls’s crew shirts, three-season settlement for the coaching equipment, and long-term contract for the stadium – Laporta mentioned: “We’re very proud to announce a pioneering alliance like this with a world-renowned organisation like Spotify.
“This partnership will permit us to proceed to deliver the membership nearer to its followers and make them really feel much more a part of the Barca household by means of distinctive experiences, combining the 2 actions similar to leisure and soccer, making it doable for us to attach with new audiences around the globe.
“Additionally it is a union with which we proceed to take steps ahead on this new period that we now have began and which demonstrates as soon as once more the progressive character and the fixed search of excellence that distinguish Barca and have made it a singular membership on the earth.”
Alex Norstrom, chief freemium enterprise officer at Spotify mentioned: “From July our collaboration will supply a world stage to artists, gamers and followers on the newly-branded Sportify Camp Nou.”
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