Earlier than there was Form Tape, there was Cheek Stain. In actual fact, even earlier than there was Tarte — the make-up model began by Maureen Kelly in her one-bedroom condo in New York Metropolis circa 1999 — there was a (very) early model of the blush stick.
Kelly recollects being simply six years outdated and utilizing watercolor paints and shaving cream to concoct a combination she’d dab on to imitate the “pure, stunning flush” her mother at all times had on her cheeks. “It was the head of magnificence [to me],” says Kelly.
So when she set about making a line of easy-to-use merchandise years later, beginning with blush “simply felt proper,” says Kelly. She labored with a lab to create a light-weight system that delivered a natural-looking flush of shade. However that is not all: “I wished it in stick kind in order that you may smile, dot it on, and mix it out together with your fingers.” (The truth that the system was water-based helped make this potential — most of these formulations mix extra simply than their creamy counterparts, beauty chemist Ginger King has beforehand informed Attract.)
Whereas there are stick types of basis, bronzer, highlighter, and extra today, it was a novel idea again in 1999. The daring transfer put Tarte on the map — and paved the way in which for the model to ink offers with main malls and finally, specialty retailers like Sephora. Personally, I will always remember marching out of these black and white doorways as a teen with a Cheek Stain-sized bag proudly in hand.
However just a few years in the past, Cheek Stain rode off into the sundown — although shoppers (yours really included) by no means forgot about its weightless really feel and dewy end. So, in response to the cries of legions of Tartelettes the world over — drumroll, please — Cheek Stain is lastly coming again, albeit for a restricted time (although when requested about it rejoining the everlasting lineup, Kelly says she’d “by no means say by no means”).
The well-known stick will probably be obtainable within the shades Flush, a pink berry, Tipsy, a pink-tinged coral, and Uncovered, a luminous bronze. Founder and CEO Kelly is raring to please current Cheek Stain followers (whereas the packaging is up to date, the system is precisely the identical as the unique), in addition to welcome new ones. “This new era is absolutely into creamy and dewy formulation once more,” she says.
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