Beauty

Kim Kardashian Is Shutting Down and Renaming KKW Perfume

Allure


The response from followers is blended, with many sharing their enthusiasm for what could also be coming subsequent, others hoping that that is an April Idiot’s Day prank, some theorizing that she’s desirous to drop the W from the model title following her latest divorce, and many begging Kardashian to deliver again physique merchandise when the relaunch occurs. And sadly, whereas followers are excited in regards to the sale, the publish served as a reminder that KKW Magnificence, the make-up facet of Kardashian’s beauty empire, posted an analogous message on its Instagram grid in August 2021, eradicating all earlier posts and never offering any updates since. 

“We’re presently away engaged on a brand new, extra fashionable, elevated, and sustainable model and buyer expertise — the way in which Kim has all the time envisioned,” the publish learn, adopted by phrases that appear to be echoed within the new KKW Perfume publish: “Thanks a lot for being on this unimaginable journey with us. We promise we cannot be gone for too lengthy.”

Instagram content material

This content material can be considered on the location it originates from.

The remark part on the KKW Magnificence publish was flooded with new feedback and questions on Friday now that KKW Perfume has made a comparable announcement. “It has been 8 months!!!! Will not be gone too lengthy….pshhhh,” one particular person wrote, whereas one other mentioned, “What is going on on?? Are you coming again?? It has been 34 weeks.”