Aura acquired Comparitech for an astounding value. However, not everyone seems to be blissful about it. Let’s dive into the story to higher perceive its value and controversy.
A Little Background of Comparitech
Lately, Comparitech has hit insanely high-performance numbers; we’re speaking revenue margins of 66%.
Comparitech is a pro-consumer web site that gives client instruments, opinions, and comparisons. Their firm primarily focuses on testing and reviewing VPN companies, together with community monitoring instruments, password managers, antivirus software program, and identification theft safety.
This UK firm has served shoppers primarily within the UK and United States since its inception by founder Richard Patterson in 2016 however has just lately expanded its viewers worldwide.
Comparitech persistently drives greater than 1 million guests to their website and a latest report in regards to the sale particulars how the location remodeled $12 million after-tax within the 12 months 2021.
These numbers attracted some eyes, and Aura determined they wished so as to add Comparitech to their firm for a excessive value.
And that is the place the controversy begins.
Aura’s Highly effective However Controversial Technique
Aura is a digital privateness firm primarily based out of the US. They provide safety from monetary fraud, identification theft, and on-line machine safety. Aura owns a number of VPN manufacturers, together with HotSpot Defend, Extremely VPN, Betternet, and VPN 360.
Some shoppers and direct opponents of Aura are upset that Aura now owns a VPN comparability web site along with their many VPN manufacturers.
Why?
As a result of as a client, you not know who’s behind the VPN manufacturers and the VPN comparability websites and whether or not your greatest pursuits are taken care of. Folks see a very good evaluation on your product after which they purchase your product. Fairly easy.
Looks like a good suggestion for the corporate, however I can perceive why some individuals are nervous.
Nonetheless, one other firm ought to price mentioning at the moment is Kape Applied sciences. A couple of years again, Kape Applied sciences used the identical technique as Aura. They purchased a number of VPN manufacturers after which went alongside and purchased a VPN comparability web site. However, their previous is just a little questionable, so perhaps we will perceive why the opponents are nervous about this latest acquisition of Comparitech.
So what’s the astounding quantity that Aura Acquired Comparitech for?
By means of a silent takeover in October of 2021, the founder and CEO of Comparitech was relieved of his place and handed the function to Aura CEO Hari Ravichandra.
The precise quantity for the deal has but to be launched, however VPNcheck.org stories the ultimate quantity fell between $50 million and $100 million.
Will probably be fascinating to see if the addition of Comparitech to Aura’s software field will significantly have an effect on their progress as an organization. And whether or not Comparitech’s opinions will likely be biased and hurt its fame.
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