Thousands and thousands of ladies worldwide have been impacted by Juliette Brindak Blake and her firm, Miss O and Mates. When she was simply ten years previous, Juliette started drawing footage of ladies like herself that may ultimately encourage the launch of the Miss O and Mates web site when she was sixteen.
The purpose of the positioning was to be a secure on-line house for middle-school-aged ladies like her sister. The entire household took a chance on Juliette’s brainchild and even risked her school fund to construct it!
Immediately, Miss O offers a secure media platform for tween ladies with content material that’s created by ladies, for ladies. Consequently, Miss O has helped to construct vanity in tens of millions of ladies all over the world.
Juliette can be a creator and government producer of the primary family-friendly collection to launch on the YouTube Premium platform in 2017.
Her standard YouTube collection, Hyperlinked, introduced by the Disney Digital Community, relies on her personal story and focuses on optimistic feminine friendships, entrepreneurship, STEM and coding.
Extra not too long ago, Miss O launched a 100% secure socialization app for ladies known as the Girl2Girl Wall. The app offers a optimistic and empowering house for ladies to attach with one another.
Let’s take a look at how Juliette’s tween doodles helped her grow to be a millionaire media entrepreneur.
HOW MISS O GETS ITS TRAFFIC
With 63% of its visitors coming on to the positioning, almost 22% from referrals, and almost 10% from natural search, Miss O and Mates is the go-to vacation spot for tween ladies.
However what makes Miss O and Mates so standard? In a phrase: content material. The positioning is full of articles, movies, and quizzes which might be all designed to attraction to tween ladies.
With a lot to supply, it is no shock that the positioning is so standard.
Social media accounts for a extremely tiny quantity of their visitors, and almost 80% of it comes from Instagram.
WHAT TYPES OF KEYWORDS DOES MISS O TARGET?
Their high pages embrace “Tips on how to inform when a boy is flirting”, “Music that will get caught in your head” and persona quizzes akin to “Is your pal an actual pal?” and “What kind of mermaid are you?”
Supply: Branalyzer
HOW THEIR PAGES LOOK
The branding is fantastically accomplished. The colours are vivid and welcoming. The photographs are prime quality and well-chosen. And the general design is clear and clutter-free.
Juliette’s mom, who’s a graphic designer, created the unique caricature drawings that impressed Miss O and Mates.
These cartoons are nonetheless used all through the positioning and of their social media accounts. The drawings assist to create a cohesive and recognizable model that tween ladies can simply join with.
WHAT DOES THE SITE DO WELL?
The positioning does a superb job of delivering content material that’s related and interesting to its audience.
The articles are well-written and canopy a variety of matters which might be of curiosity to tween ladies.
The design is clear and clutter-free, making it straightforward to navigate. And the branding is robust and constant, serving to to create a recognizable and reliable model.
They’re utilizing Robly for his or her e mail enroll kinds which lets you add stunning kinds to your website simply and handle your subscribers.
WHAT’S THEIR LINK PROFILE LIKE?
Miss O is doing fairly effectively, attracting related hyperlinks from excessive authority web sites akin to Cosmopolitan, Teen Vogue and Medium.com.
Some backlinks are as a result of articles about Juliette’s superb story of beginning the positioning when she was simply 16, then Miss O and Mates being valued at $15m by Proctor and Gamble just a few brief years later.
HOW DOES MISS O AND FRIENDS MAKE ITS MONEY?
Juliette has talked about in interviews that she was initially very reluctant to position advertisements on the positioning due to the demographics of their viewers. Nonetheless, tween youngsters will not be precisely recognized for his or her spending energy and the positioning needed to be monetized in some way!
They ultimately positioned advertisements on the positioning, however they’re very cautious concerning the advertisements that they permit. All the advertisements have to be age-appropriate.
Additionally they make income by way of sponsored posts.
There are articles on NFTs with affiliate hyperlinks to Adobe.
As well as, in addition they promote branded merchandise with the “Cool Ladies” cartoon photographs.
WHAT CAN WE LEARN FROM MISS O AND FRIENDS WEBSITE?
There are some things that we are able to be taught from their success:
- Produce high-quality, related content material that appeals to your audience.
- Preserve your design clear and clutter-free.
- Use robust branding to create a recognizable and reliable model.
- Watch out concerning the kinds of advertisements that you just enable in your website. Ensure they’re age-appropriate and related to your viewers.
- Take into account promoting branded merchandise to generate further income.
By following the instance of Miss O and Mates, you may create a profitable web site that appeals to your audience and generates income.
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