Beauty

Okay-Magnificence’s Sexual Wellness Wave Is Not What It Appears

Allure


Melissa Mauskar, MD, an affiliate professor of dermatology, in addition to obstetrics and gynecology, at UT Southwestern Medical Heart, could not agree extra. “We’re taught that vulvas and vaginas are ‘soiled,'” she tells Attract. “And if we ‘clear it,’ then, we are able to make the itch and ache go away.”

Vaginas do not should be cleaned, although. The docs I interviewed even deliver up an announcement you will have heard earlier than: The vagina is a self-cleaning oven. When it is wholesome, it’s naturally acidic and has a low pH, which protects it from bacterial and yeast overgrowth, says Jill Krapf, MD, a board-certified OB/GYN who focuses on vulvar ache situations at The Heart for Vulvovaginal Issues in Washington, D.C. 

Evidently, washing your vaginal space your self with cleansers and different merchandise can throw off that pure pH and result in every little thing you are making an attempt to keep away from by utilizing them: vaginitis, vaginal infections, discharge, and pores and skin irritation. They’ll even worsen underlying pores and skin situations and strip away the vagina’s pure moisturizers. As an alternative of reaching for female washes, “Individuals want to speak to their dermatologist or gynecologist if they’re having issues,” Dr. Mauskar provides. 

Park realized that some Okay-beauty manufacturers deliberate to interrupt by way of the market’s saturation with disgrace advertising at a cocktail party in South Korea in 2017. When she requested what the tactic entailed, a person in attendance defined that it “targets girls’s insecurities to create a wholly new territory of the market,” recounts Park. The person proceeded to listing off a product that dyes vulvas pink to make them appear youthful and extra fascinating to males for instance. “I believed that was tremendous violent,” Park tells me, “however that also exists anyway.”

Female washes have been only the start. Proper now, the market is beginning to flood with “interior perfumes,” that are fragrances meant to be added to your underwear to supposedly assist your vagina scent higher and reduce any itching or discomfort.  Advertisements for them are throughout social media, Park says. 

Once I inform Dr. Mauskar about these perfumes, she instantly says, “Yikes,” earlier than clarifying that fragrances are among the commonest causes of allergic reactions on the vulva. Like female washes, interior perfumes also can exacerbate exasperate underlying pores and skin situations, corresponding to psoriasis, lichen sclerosus, and atopic dermatitis, and make them more durable to diagnose. And should you’re really involved about vaginal odors, “It’s best to verify with a gynecologist to rule out bacterial vaginosis or different vaginal infections that could require therapy,” as a substitute of making an attempt to cancel it out with dangerous, irritating scents, Dr. Krapf provides. 

Specializing in Wellness 

Paik additionally attributes the rise of Okay-beauty’s sexual wellness sector to Koreans’ obsession with well being and wellness. She believes girls, specifically, will take any measure that they imagine will defend their reproductive capabilities — whether or not meaning sustaining their pH steadiness with the female washes, lubes, and condoms, or in Rael’s case, utilizing natural interval merchandise, to “have a wholesome womb and vagina,” she explains.