How Dale Makes $5k+/Month Flipping Blogs and Inspiring Others

Dale began running a blog to earn some additional money whereas she was in school. Little did she know then that she was embarking on a profitable entrepreneurial journey.

After she graduated, she continued running a blog. Not solely did she develop her main weblog, Running a blog Her Manner, however she ended up buying others after which promoting them for multi-figure exits. She’s additionally documented her running a blog methods in programs and ebooks. Ultimately, she give up her day job to journey the world, and now she’s dwelling life on her personal phrases.

Maintain studying to be taught extra about:

• Precisely how she obtained began
• The opposite sorts of blogs she’s acquired and bought
• Her weblog flipping course of
• The course she created
• Her revenue breakdown
• Dale’s advertising methods
• Her views on Pinterest
• How she approaches website positioning
• The content material creation course of
• Her favourite instruments
• Dale’s best problem
• An accomplishment she’s pleased with
• Her largest mistake
• Recommendation for different entrepreneurs

Meet Dale

My title is Dale, and I’m the founding father of Running a blog Her Manner. I began my first weblog after I was a university scholar. On the time, I used to be simply searching for a solution to earn some extra cash. 

Quickly, my weblog had grown to a $1,000 a month enterprise. This allowed me to give up my part-time job and deal with running a blog. I began two extra blogs whereas I used to be nonetheless in school. By the point I graduated, I used to be incomes round $3,000 a month from running a blog.

After school, I labored in consulting for a 12 months and a half whereas persevering with to weblog on the aspect. On the finish of 2020, I give up my job to weblog full-time and journey the world for a 12 months. I’m so grateful that running a blog has allowed me to pursue my passions and reside life by myself phrases.

Why She Created Her Website

Running a blog Her Manner was my first website, and it truly began out as an online design enterprise. I deliberate to supply net design providers to bloggers. Nevertheless, after a number of months and several other shoppers, I noticed I used to be far more within the running a blog aspect.

I began my second weblog (a journey weblog) to check out the methods I used to be studying about from different bloggers, after which I used to be capable of doc my very own outcomes on Running a blog Her Manner. 

After beginning my journey weblog, I began a number of different blogs within the life-style, journey, and school niches. I’ve now began and bought ten blogs, acquired and bought two blogs, and several other different blogs I plan to promote sooner or later.

Shopping for and Promoting Blogs

I’ve bought blogs anyplace between six months and three years after beginning them. Normally, I’ll promote a weblog after I really feel like I’ve reached my potential with it and need to deal with different initiatives. And these blogs usually promote within the 30x-40x a number of ranges.

Up to now, I usually purchase blogs straight from sellers. I discover them both in Fb teams or in my neighborhood and on my electronic mail listing. 

When buying a weblog, I search for blogs which are already getting some site visitors however are under-monetized. Two of the blogs I acquired have been truly began by different full-time bloggers who merely didn’t have the time to dedicate to a further website.

This manner, I can are available and make some minor updates. Then I begin monetizing the websites instantly with adverts and affiliate hyperlinks.

After I purchase a weblog, I audit the present content material and replace the weblog posts which are getting essentially the most site visitors. The purpose is to optimize them for affiliate gross sales and show advert earnings. Moreover that, I’ve taken a hands-off strategy to the blogs I purchased. I am letting them run passively till I earn again my funding. Then I’ll dedicate extra time to rising them to promote once more ultimately.

Dale’s Gross sales Success and Programs 

I bought my first weblog, a way of life weblog I began in October 2018, for $4,800 after engaged on it for a number of months and getting it to the purpose of incomes about $150 a month from show adverts and affiliate marketing online. 

Since then, I’ve bought extra blogs, some for a number of 5 figures. I’ve labored with a dealer (Chelsea Clarke at BlogsforSale.co) to promote some blogs. Others I’ve bought independently, discovering consumers by way of my very own electronic mail listing.

I created my course 30 Days to Running a blog Success to share what I’ve realized with aspiring bloggers. My course is designed for learners who need a step-by-step roadmap to observe when beginning a weblog in order that they don’t should determine every thing out themselves. That is additionally the method I observe when beginning a brand new weblog, so it’s very streamlined.

I even have a number of ebooks I created to assist new and set up bloggers:

How A lot She’s Making

My whole revenue fluctuates relying on what number of web sites I’m incomes from. I normally have two or three I’m engaged on and incomes from at any given time. My revenue can also be so much greater within the months after I promote a web site. 

From Running a blog Her Manner, I earn round $5,000 a month. This comes from promoting my programs and ebooks, affiliate marketing online, and sponsorships on my weblog and e-newsletter.

You may see beneath that a few of my high revenue sources every month are gross sales of my on-line course and ebooks:

I additionally earn from affiliate gross sales, and I work with round 20 totally different affiliate companions on Running a blog Her Manner:

On my different websites, I primarily earn cash from show adverts and affiliate marketing online, with the occasional sponsored weblog publish.

For instance, listed below are the Amazon affiliate earnings and Mediavine show advert earnings from a way of life weblog that I bought final 12 months:

Dale’s High Advertising Methods

Pinterest is my high advertising technique. Though the platform has modified so much previously couple of years, and it’s not the goldmine it as soon as was for bloggers, it’s nonetheless my most important site visitors supply. 

Since Pinterest is especially used as a “visible search engine,” it is an effective way to get site visitors, although the platform now focuses on maintaining customers inside Pinterest as an alternative of sending them to exterior web sites. 

Natural search makes up about 25% of my site visitors, whereas Pinterest accounts for double that quantity.

One other technique I exploit that’s typically under-utilized by bloggers is electronic mail advertising. My electronic mail listing on Running a blog Her Manner is a big a part of my enterprise. I believe lots of people are frightened of “annoying” their subscribers by emailing them too typically or being too salesy. I’ve had quite a lot of success with common promotional emails for my very own merchandise and affiliate merchandise. Not as soon as in 5 years has anybody complained about it!

Apart from that, I’m an enormous fan of getting an associates program for my digital merchandise, as quite a lot of my gross sales come by way of associates. I additionally use tripwire pages to make gross sales instantly after somebody indicators up for my electronic mail listing.

Dale’s Views on website positioning 

website positioning will not be my most important focus because the majority of my site visitors nonetheless comes from Pinterest. Nevertheless, I’ve been specializing in it much more.

That is very true for a brand new website I began in 2022 that I’m making an attempt to develop solely by way of website positioning. With that website, I deal with concentrating on low-competition key phrases and creating lengthy, detailed content material.

Hyperlink Constructing

I’ve not centered a lot on hyperlink constructing, however I’ve obtained some backlinks organically and thru visitor posting for different web sites.

Her Electronic mail Listing

I’ve an electronic mail listing with over 7,800 subscribers, and it’s a big a part of my enterprise. Since Pinterest is my most important site visitors supply, that’s primarily how I’ve grown my listing. I’ve a number of free opt-ins, which I share with sign-up varieties throughout my web site.

It has taken me 5 years to develop my electronic mail listing, so it has undoubtedly been gradual and regular development. I ship no less than one electronic mail per week, however generally two or three.

Many bloggers are fearful about sending too many emails and annoying their subscribers. I’ve to say that I’ve by no means obtained any complaints in regards to the frequency. So long as you are offering worth, I believe it’s nice to ship a number of emails per week and make a number of gross sales gives.

Content material Creation

I don’t have a inflexible course of, a content material calendar, or something like that, however I like to stipulate new posts utilizing subheadings for all my blogs. After I’ve revealed a brand new weblog publish, I’ll go in and add inner hyperlinks to different related weblog posts and share it on Pinterest and Twitter. I additionally share new weblog posts in a weekly electronic mail e-newsletter on Running a blog Her Manner.

Once I begin a brand new weblog, I purpose to publish as a lot content material as attainable within the first six months. Normally, this isn’t onerous as a result of I’ve tons of concepts and subjects I need to write about. As soon as I’ve constructed up a strong content material base, I’ll lower my publishing frequency.

Relying on the positioning, this could possibly be anyplace from one to 4 weblog posts per 30 days.

Reaching Present Income

It has taken me virtually 5 years to get the place I’m. After beginning my first weblog in September 2017, I began incomes $1,000 month-to-month in six months. I began having constant $3,000 months in early 2019, and $5,000 month-to-month in 2020.

Visitors Numbers

Presently, I get round 15,000 pageviews per 30 days on Running a blog Her Manner. My different area of interest blogs are monetized extra with show adverts and have obtained 50,000 to 75,000 pageviews per 30 days.

Her Favourite Instruments

My primary device is ConvertKit, which is my electronic mail advertising platform. I really like ConvertKit and couldn’t run my enterprise with out it since electronic mail advertising is an enormous a part of what I do. 

I additionally actually like SendOwl for promoting my digital merchandise. It’s a quite simple platform that’s reasonably priced and user-friendly, and I’ve been utilizing it to promote my digital merchandise for practically 5 years. I additionally use it to run my associates program.

And eventually, a great tool that helps me so much is Canva. Since Pinterest remains to be an enormous a part of my site visitors technique, I exploit Canva to create graphics to share on Pinterest to advertise my content material. It’s an excellent free device that I get quite a lot of use out of.

Dale’s Best Problem

Personally, the largest problem I’ve confronted as I’ve grown my enterprise is website positioning. Pinterest was really easy and constant for me after I began running a blog that I didn’t deal with website positioning a lot. 

Now, I really feel like I’ve a very good grasp on website positioning however I’m nonetheless not seeing the site visitors I’d like from it, and I do know that it’s one thing I must grasp to scale my enterprise.

Her Foremost Accomplishment

I’m very proud that I used to be capable of change my very own life in such a profound means by way of running a blog. I used to be capable of repay my scholar mortgage debt in simply 9 months, give up my company job to journey the world, after which transfer again to New York and reside in my dream house, all because of running a blog. 

However greater than that, my largest accomplishment has been serving to different ladies begin a weblog that adjustments their lives, too. I’ve obtained emails from college students who’ve adopted my recommendation and constructed a worthwhile weblog. 

Realizing that I helped a stay-at-home mother acquire confidence and earn an revenue from running a blog, or inspiring one other school scholar to start out a profitable weblog that she was capable of make her full-time job, is extremely rewarding. 

What She Needs She Knew When She Began

I want I had identified that the majority of my running a blog misconceptions weren’t true!

For instance, I needed to start out a journey weblog for years, however I used to be satisfied the one means to achieve success was to even be on Instagram, and that held me again as a result of I don’t like Instagram and didn’t need to have to make use of it for my enterprise.

After all, that turned out to not be true. Once I began my journey weblog, I used to be capable of develop it by way of Pinterest and website positioning as an alternative and earn cash from show adverts and affiliate marketing online. 

Earlier than I began running a blog, I believed it could be onerous to stay to a schedule and produce constant content material. Then I began running a blog and realized I’m an especially prolific author and may simply write 20 weblog posts per 30 days, so I had nothing to fret about.

Dale’s Foremost Mistake

My largest mistake on my entrepreneurial journey is missing long-term imaginative and prescient and persistence, particularly in terms of promoting websites.

I’ve some “vendor’s regret” about a few websites I’ve bought. Wanting again, I want I had held onto them for longer. On the time, I needed to promote them to deal with different initiatives or as a result of I used to be bored with them, however I had not even had them lengthy sufficient to succeed in their full potential. I view it as a studying expertise, although, and I received’t make this error once more!

Her Recommendation for Different Entrepreneurs

My largest piece of recommendation could be to deal with what you’re good at and what feels best for you, and don’t power your self to do something simply since you assume you “ought to” be doing it.

This goes for every thing:

From selecting a distinct segment (it’s all the time simpler to create content material about one thing you’re fascinated with than a subject you selected simply since you thought it could be worthwhile). To the way you do enterprise (when you don’t like making movies, skip TikTok, Instagram, and YouTube and deal with superior weblog posts and electronic mail newsletters as an alternative).

And eventually, keep in mind that running a blog and constructing web sites are a long-term sport, however so long as you construct a strong basis and keep it up, you can be profitable.