It has been greater than 4 years since Rihanna gifted Fenty Magnificence to the world and altered the make-up universe for good. Whereas RiRi was hardly the primary star to dabble within the entrepreneurship sphere, Fenty Magnificence took your traditional movie star product launch to a different stage. It is a model rooted in breaking boundaries, norms, and data with a refreshingly inclusive strategy and equally as various product vary.
The Fenty fairytale started in September 2017 when the model debuted at Sephora with 91 variations of merchandise that featured a number of glimmering highlighters and an intensive vary of 40 basis shades. The award-winning Fenty Magnificence Professional Filt’r Gentle Matte Longwear Basis catered to a a lot wider vary of pores and skin tones (and undertones) than many manufacturers earlier than it, making it each bit deserving of a spherical of applause — a standing ovation (sorry, we could not assist ourselves). And on the time of writing, the variety of base shades has grown to 50 — solidifying Fenty’s standing as one of the crucial inclusive magnificence manufacturers in the marketplace.
Every subsequent product drop has celebrated and embraced groundbreaking inclusivity, stirring up a frenzy that continues to place Fenty in a league of its personal. It comes as no shock that Fenty Magnificence’s impression would not cease at cosmetics. Alongside the extremely anticipated launch of Rihanna’s skin-care line, Fenty Pores and skin (which options the progressive, refillable Hydra Vizor that everyone knows and love), the multihyphenate businesswoman not too long ago bottled up one other type of Fenty magic with the launch of Fenty Parfum — an inviting perfume that is each spicy and candy. The extent of the Fenty Magnificence impact is so obvious, it even catapulted Rihanna into an unique membership of billionaires — sure, with a B — additional proving the impression of this game-changing model.
Moreover, the model collaborated with magnificence tech chief Good Corp. to introduce hyper-realistic augmented actuality try-ons throughout fentybeauty.com to assist customers higher navigate the intensive shade alternatives and cater to a extra customized on-line purchasing expertise.
Given the lineup of Fenty greatness, it is exhausting to play favorites. However should you’re seeking to restock on extensively beloved make-up merchandise — or soar on the Fenty bandwagon for the primary time — these are the 13 greatest Fenty Magnificence merchandise as co-signed by Attract editors and make-up artists.
All merchandise featured on Attract are independently chosen by our editors. Nevertheless, if you purchase one thing by our retail hyperlinks, we might earn an affiliate fee.
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