Caitlin Strempel is the entrepreneur behind a number of profitable, rising initiatives. A mix of shiny object syndrome and studying pivot and observe her passions and pursuits have led her to create completely different thriving companies.
Her preliminary undertaking was an Web optimization company referred to as Rising Ranks Digital, which in the present day mainly runs itself and contributes to her 6-figure-per-year paycheck. She additionally created the first-ever woman-owned NFT advertising company, a networking group for creators in Web3, and a podcast. She has a powerful portfolio however solely works 25 hours per week.
Preserve studying to seek out out:
- What her Web optimization company does
- How she acquired into the crypto and NFT house
- Why she created her NFT advertising company
- How she’s serving to artists in Web3
- Why she launched her podcast
- How a lot she’s incomes
- Her secret to advertising the enterprise
- Her ideas on Web optimization, hyperlink constructing, and key phrase analysis
- Her prime instruments and sources
- Caitlin’s greatest problem
- The accomplishment she’s most pleased with
- Her fundamental mistake
- The recommendation she’d give to different entrepreneurs
Meet Caitlin Strempel
My title is Caitlin. I’m 37 years previous, and I reside in Phoenix, Arizona with my companion, our 2 boys who’re 1 and 6, and our 3 furbabies.
I’ve method too many hobbies: yoga, mountaineering, snowboarding, operating, portray, studying self-improvement books, pickleball, and a lot extra.
I went to highschool for entrepreneurship and promoting, with a minor in psychology. I like technique, promoting psychology, and analytics. And I additionally love the soul and manifestation facet of the enterprise, too. Over the previous few years, I began so as to add extra “soul” into my choices, and it has made the enterprise a ton of enjoyable.
I personal a number of companies, and I additionally began investing in different enterprise ventures as effectively.
Caitlin’s Varied Initiatives
I personal Rising Ranks Digital. It was a full done-for-you Web optimization company, however in 2023 we shifted over to advertising plans, Web optimization audits, and consulting solely so I may have extra time to mentor ladies who wish to construct and scale their companies. I additionally began a podcast and networking group.
One among our purchasers at Rising Ranks Digital acquired us within the crypto and NFT house. We helped him with considered one of his launches, and I fell in love with the NFT/Crypto/Web3 neighborhood.
After immersing myself in the neighborhood, I rapidly realized what number of artists have been seeking to earn cash in that house, which required them to deal with their initiatives like companies (my forte) and create significant connections.
After seeing this want, I launched Quantum Moon Advertising, the first-ever woman-owned NFT advertising company, in addition to The Calibration Room, a networking and connection group for feminine and nonbinary creators, builders, and artists in Web3.
I additionally launched the “Ladies in NFTs & Web3” podcast to assist create extra visibility for ladies in Web3. Solely 9% of the cash floating round Web3 goes into the fingers of ladies as it’s a closely male-dominated house. It’s develop into a ardour of mine to shut this hole!
I grew to become an entrepreneur as a result of I by no means did effectively having a boss. I like issues my method, and I like to dream massive with out restrictions. And after changing into a mother, I desperately wished to make my very own hours.
I began Rising Ranks Digital and did all issues on-line advertising till I discovered a distinct segment (Web optimization) the place I excelled, and I knew what folks wanted. From there, I adopted my ardour… Serving to companies discover their cash leaks through audits, one-on-one consulting, and mentoring ladies able to earn cash!
It took a while to seek out my stride in promoting my Web optimization companies—in all probability a yr or two.
I noticed I used to be speaking to the unsuitable viewers and within the unsuitable on-line areas, and with the unsuitable messaging. As soon as I performed round, I discovered the formulation that was greatest for my enterprise… and the enterprise began to flourish… and finally run by itself!
As soon as I may create automation and processes and get myself out of the day-to-day actions, I may add extra to my plate and assist extra folks! I at the moment spend about 25 hours per week complete on all of my companies.
How A lot Cash She’s Making
Rising Ranks Digital makes round $250k-350/yr by means of Web optimization/web site audits, advertising audits, consulting, Web optimization programs, and so on.
The Calibration Room launched a couple of months in the past with an 8k launch, and the podcast is my ardour undertaking. It doesn’t herald cash instantly, however it creates invaluable connections for me within the house.
It took me 4 years to succeed in this income degree, and we’re now in yr 6.
Cailin’s Prime Advertising Methods
Our primary advertising technique is to present luxurious customer support and ask for referrals.
Additionally, I did kickstart my enterprise firstly by looking Fb teams for folks asking Web optimization questions. I’d reply them, and as I stored offering worth, I’d get DMs and requests for companies that method.
I’m additionally not afraid to make associates at locations I frequent (such because the gymnasium) and speak about what I do and who I serve. My first consumer got here from somebody I met on the gymnasium.
Her Views on Web optimization
Native Web optimization was vastly vital for my enterprise, particularly firstly, earlier than we grew to become principally referral-based. Now, Web optimization-optimized weblog posts account for 60% of our e-mail sign-ups!
For key phrase analysis, we use Ubersuggest and Ahrefs, and we by no means underestimate key phrases with a low search quantity. A few of our highest-traffic key phrases (a couple of hundred guests monthly) come from these key phrases.
In relation to content material, we create content material 1-2x monthly and repurpose loads for emails and social media.
Hyperlink Constructing
We have been hyperlink constructing arduous firstly of our enterprise, which helped us quantum soar to the highest, however these days, we focus primarily on content material creation and never a lot on the backlinks. We discover that our weblog posts give us the most important “bang for our buck.”
Her Favourite Useful resource and Instruments
Alex Charfin (social media, e-mail checklist, podcast) has been an excellent useful resource for me concerning making a enterprise that runs and scales itself.
As for instruments, we use Ubersuggest for key phrase analysis, social media as a shopper analysis instrument and see what questions persons are asking, and Quickbooks, as staying on prime of funds is essential.
Caitlin’s Largest Problem
Getting myself out of the enterprise was arduous for me. I was a management freak.
I actually imagine that if I acquired myself out earlier, we might have scaled rather more rapidly.
Her Best Accomplishment
I’m most pleased with changing into a Forbes contributor, getting my purchasers to million-dollar months, and being an unapologetic voice for ladies in enterprise—whether or not in male-dominated areas or being their true genuine selves on social media.
What She Needs She Knew When She Began
It’s so vital to create processes for all the things! And I want I had extra confidence in the truth that there are lots of companies on the market who wish to pay the higher-ticket worth for higher service.
Her Primary Mistake
I’ve shiny object syndrome, and it’s arduous for me to remain targeted on one factor… For anybody who can hold the main focus, try this and ideal it 1000% earlier than you add one other undertaking to your plate.
Her Recommendation for Different Entrepreneurs
Don’t underestimate the ability of delivering nice service. Referrals are the simplest and most cost-effective method to get new purchasers.
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