How Nadia Bullock Grew Her Music Company to 7+ Figures/12 months With out search engine optimization

Nadia Bullock firmly believes that we’ve got the ability to “create our personal masterpieces,” and that is precisely what this bold and decided entrepreneur has been doing since she was 16. From hair stylist to content material creator, she has worn many hats over time.

Her largest undertaking is her music company, Musos Leisure, which she unintentionally constructed whereas styling hair and serving to her husband along with his music profession. Immediately Musos is making 7+ figures per 12 months. However that is not Nadia’s solely undertaking.

Covid satisfied her of the significance of diversification, so right this moment she has a number of ventures, together with a being pregnant journal and a mentoring and training enterprise.

Maintain studying to seek out out:

• The ins and outs of how Musos got here to be
• How the corporate operates
• Why rising her Instagram account was essential
• Why she wrote a journal for pregnant girls
• How she’s serving to girls flip their passions into revenue
• What occurred to her enterprise throughout Covid
• Her essential advertising and marketing technique
• Her views on search engine optimization
• How a lot time she spends on her enterprise
• Her prime sources and instruments
• Her largest problem
• Her biggest accomplishment
• Nadia’s essential mistake
• Her recommendation for different entrepreneurs

Meet Nadia Bullock

I’m Nadia. I’m from Vancouver, Canada, born into an Italian immigrant household however you will discover me dwelling with my husband and a couple of little boys in sunny locations like Byron Bay and Bali all through our Canadian winters. 

I’m an creator, award-winning entrepreneur, licensed hairstylist, content material creator, and mentor who lives by the assumption that “Life is sort of a large canvas, and it’s by no means too late to create your individual masterpiece.” 

I’ve an obsession with journey, wellness, spontaneity, and serving to others, and have spent my life intuitively pursuing my passions, creating a number of profitable enterprise ventures in numerous industries.

The place It All Started

My skilled background began at 16 after I picked up my first pair of scissors. I rapidly grew to become an authorized hairstylist and spent my 20s working behind the chair, styling hair at NYWF and MFW, and educating different upcoming artists as an AVEDA educator. 

At 19, I took a break from hair and moved to Orlando, Florida, on their own, the place I labored at Walt Disney World. The next 12 months, I moved to Monaco, Monte Carlo the place I labored 2 jobs: in a well-known hair salon and on the Fairmont Monte Carlo. I beloved each and located it exhausting to decide on between the “company ladder of hospitality” and being a “magnificence artistic.” 

In 2010, I had the chance to hitch the opening staff of the model new lodge Fairmont Pacific Rim, which was opening simply in time for the Vancouver Olympic Video games, which hosted a majority of the athletes and teams for the video games, and that have was unimaginable!

I juggled the two careers for an additional few years till I met my husband, Colin, a musician from Australia. In 2011, we rapidly began combining our providers collectively, providing “music and hair” packages for weddings and occasions all through Vancouver and BC. 

Over time, as we obtained busier with purchasers and we even began to get worldwide alternatives from purchasers trying to e-book us for his or her vacation spot occasions. Together with this, we’d plan our personal unbiased music excursions to fill within the gaps in our schedule, and since we wished to be on the highway as a lot as we may as a result of we like to journey. We might fill our schedules as much as do something to proceed creating wealth whereas touring. 

As a pure planner and journey lover, I used to be the one to prepare all of our journeys, excursions, logistics, and the administration facet of issues for each Colin and I. Little did I do know this was organically turning me right into a “music & tour supervisor,” in addition to Colin’s supervisor, reserving all of his music gigs, press/pr, and excursions. Right now I used to be additionally taking a enterprise administration program and simply beloved to be taught extra in regards to the enterprise facet of what we had been doing. 

I booked us excursions throughout Canada, Australia, Europe, and North America. We then began making use of, writing, and profitable Canadian music grants to assist us with our touring, new music releases, publishing, and Colin’s new albums. We even obtained to file one in all his albums at Sarah Macglauhin’s residence studio. 

The Begin of Musos Leisure

As we obtained busier, we had been discovering ourselves having to say no to purchasers, which is one thing we didn’t need to do, so we began discovering friends inside our business and community to supply to purchasers after we couldn’t take them ourselves. Little did we all know, this was the beginning of constructing our company. 

In 2012 we heard from one of many luxurious accommodations Colin was at present acting at, the Fairmont Chateau Whistler, that they weren’t pleased with the leisure company they had been utilizing to e-book their musicians. 

This gave me the concept to formally begin our personal company. In spite of everything, it’s just about what we had been doing anyhow, and we pitched them the concept of us taking on. We obtained the contract and the remaining was historical past… Musos Leisure was born and co-founded with Colin. This was my first official enterprise. 

Immediately, Musos Leisure is a market for reside musicians and DJs for any event, serving Canada, and specializing in BC. We’re a music company offering reside leisure for company occasions and weddings in addition to venues and institutions. 

We have now a rising staff of over 80+ artists and 5 in our administrative staff. We‘ve gained a number of awards, together with Finest Reside Leisure Company in Canada, from CV Enterprise Journal and we had been a finalist for Finest Leisure on the BC Wedding ceremony Awards. 

As our enterprise typically brings us on the highway, I began sharing our digital nomad life on my Instagram web page to maintain up with household and mates. I fell in love with creating content material and connecting with like-minded individuals from all walks of life everywhere in the world, and beginning rising an internet following to 10k+. 

Throughout this time, I began working with manufacturers, creating content material, and rising an natural on-line neighborhood. I fell in love with sharing ideas from our journey to assist others on their journey as I used to be getting so many questions on the right way to work from the highway, and so forth. 

Nadia’s Journal

After turning into a mother in 2019, one other artistic concept got here to me, which was making a being pregnant journal. When Covid hit early 2020, we had been in Bali, which then introduced us to Australia the place we had been caught for the remaining 6 months with just about no enterprise, as we had been in reside occasions, and so forth. 

I took this time to do a artistic undertaking, and that’s after I went on to jot down Turning into Mama. I co-created Turning into Mama, a being pregnant journal that launched in 2022. 

It’s crammed with journaling pages to fill in all through your being pregnant, in addition to instructional interview pages from individuals akin to Jillian Harris, Sarah of The Birds Papaya, Shanice Bodwell of The Black Mother’s Weblog, holistic nutritionists, lactation consultants, and extra individuals. 

It’s really one thing that I want I had after I was pregnant and since I didn’t discover it, I co-created it with a pal, Hanna from the Australian design and publishing home Axel and Ash. Turning into Mama might be present in over 500+ shops worldwide and on-line. 

Her Teaching Enterprise

Additionally throughout Covid, I wished to assist others in any method I may, and as so many individuals misplaced their jobs I used to be decided to assist them begin one thing for themselves. I started providing mentoring and enterprise teaching to my on-line neighborhood, serving to girls flip their passions right into a revenue. 

I co-created a girls’s empowerment neighborhood providing a month-to-month girls’s circle, workshops, and training applications to assist different creatives flip their concepts right into a enterprise. 

I like supporting others on their path and proceed to supply mentorship and training applications in addition to workshops supporting different creatives—particularly mothers—to start out their entrepreneurial journey from their passions. This could all be discovered on my private web site, Nadia Bullock. 

How A lot Cash She’s Making

Thus far, Musos has revamped $5 million in gross sales, and we’re very proud to say that we’ve got paid out over $4 million to musicians. Serving to different musicians create a profession out of their ardour for performing is our largest ardour!

This 12 months, Musos is projected to make $1.6 million. Except for our providers, we’re engaged on launching The Artist Academy, which will likely be mentorship and training alternatives for artistic artists and musicians. This will likely be an extra revenue stream on prime of our shopper providers.  

We’re at present engaged on our first musician course to assist different aspiring artists take their skills and turn into thriving skilled working musicians. We’re additionally engaged on a course to show service-based creatives to construct their very own 7+ determine company as we did—social media managers, photographers, videographers, hair stylists, make-up artists, and so forth. 

We had been pennies away from hitting $1 million in product sales in February 2020. In March 2020, Covid hit and we just about misplaced our complete enterprise for 18 months. We are actually projected to do $1.6 million 3 years later. 

My e-book is a brand new launch. I made a decision to co-create it with a small distribution firm and self-publish, which means that I personal extra rights to my e-book than going with a conventional writer. 

My settlement for the e-book is a scaling system, ranging from making a ten% to twenty% fee on all e-book gross sales. At present, the e-book has made round $30k in product sales. 

Nadia’s Advertising Methods

One thing we’ve carried out since day one which has helped us develop to a 7+ determine enterprise is providing free content material. What I imply by that’s, I supply a free musician or turn into a sponsor for any good publicity alternative. This could embody a high-profile occasion, marriage ceremony, truthful, or a brand new potential shopper. 

Performing reside in entrance of somebody is the easiest way to point out off the roster I’ve and the customer support we offer. Except for this, phrase of mouth has at all times been an efficient progress technique. 

If somebody loved their time with us, we at all times ask individuals to charge us on Google, which has helped our web site visitors develop. We grew the enterprise with out utilizing any social media or search engine optimization. We invested on this in late 2022 and have observed unimaginable returns already, and we’re excited to see that progress proceed. 

Her Views on search engine optimization

We’ve simply carried out an search engine optimization technique with an expert now in 2023 that will likely be launching these methods on our new web site in April 2023.

Earlier than this, we discovered that getting unimaginable 5-star critiques on Google has helped our web site visitors develop, in addition to placing all our awards and media publications on our web site. 

Nadia’s Content material Creation Course of

We simply put collectively a brand new technique that features our 3 essential pillars: entertain, educate, and neighborhood. We need to be the place the place each our purchasers and musicians can come to study all the pieces from what’s taking place in our business and the right way to assist them plan the music for his or her marriage ceremony to how an artist can develop their skilled careers.    

Her Electronic mail Listing

We do have an e-mail record that we didn’t concentrate on up to now decade. It’s a compilation of all our purchasers and neighborhood members throughout the final 10 years. Transferring ahead, we will likely be providing a brand new freebie on our new web site to develop it, as we all know how essential that is for the way forward for any enterprise. 

How A lot Time She Spends on Her Enterprise

Does a enterprise proprietor ever shut off? I don’t suppose so. It doesn’t matter what time of day it’s, we’ll at all times have our enterprise telephones on and unintentionally test emails within the evenings. A few of my finest enterprise concepts come after my baths at night time, so whereas I’m attempting exhausting to create strict boundaries round my work-life stability, household life, and self-care, I may by no means put a quantity on this.  

Nadia’s Favourite Sources

I’m your self-growth BFF. I’m the pal that has each self-help, self-discovery, and progress mindset e-book on my bookshelf. I’m a self-discovery junkie that likes to be taught extra about myself and the way I might be the most effective model of myself for me personally and my enterprise. 

I’ve tens of millions of books, YouTube movies, and TED Talks that I can share, and I hope to have a TED Discuss of my very own in the future. For now, I can share these sources that I like for progress in any business and enterprise:

• Energy Finders – I make each staff member do that once they get employed in addition to I re-take this evaluation each few years. I imagine we do our greatest work and construct the most effective groups after we concentrate on our strengths (not our weaknesses).
• Human Design – This can be a New Age-inspired pseudo-scientific observe. Its proponents describe it as a holistic self-knowledge system. It might be a bit woo-woo for some however this was a life-changing self-assessment for me that helped me learn to make choices higher. I’m a manifestor in Human Design. In the event you like self-growth/character exams just like the enneagram, you’d love this one! 
• Market Founders – This can be a networking neighborhood platform the place you’ll be able to join with different market founders such because the founding father of Airbnb, Uber, and so forth. It’s nice for networking, discovering sources, mentoring applications, help, and so forth. 

Her High Instruments

My go-to instruments are:

• Quickbooks on-line, for all issues bookkeeping
• Slack, for speaking regardless of the place our staff is on this planet
• Dubsado, for supporting us with automated workflows, and
• Scheduling System/Overture – That is the calendar software program program we use for our purchasers and artists. Whilst you may use Google Calendar in an identical capability, this has so many bells and whistles that we couldn’t run our company with out it. 

Her Largest Problem

That must be staffing. There are such a lot of elements when working in our business and working remotely, particularly previous to 2020 (as a result of we’ve got at all times been a distant staff). 

Main a staff remotely has its challenges, as does working remotely as an worker if you happen to love in-person social interplay every day. We’ve struggled with dishonesty, unloyalty, stealing, and so forth.

Since Covid, and with individuals having had an opportunity to expertise distant work, they know now whether or not or not it’s for them, which has helped us rebuild our staff with individuals who respect the advantages of a distant staff and who perceive the elements round this. 

Her Biggest Accomplishment

I had an worker just lately say to me “I like my job, the corporate, its values, and dealing for you guys as leaders.” That is an important accomplishment for me. 

What She Needs She Knew When She Began

I want I had recognized that as a lot as I’m a individuals pleaser, you’ll be able to’t please 100% of individuals 100% of the time. Nevertheless, if you happen to proceed to attempt by exhausting work, glorious customer support, and being empathetic, it’s the most effective you are able to do. 

Nadia’s Essential Mistake

I feel attempting to do all the pieces on our personal, particularly to start with after we could not afford to outsource, we tried to do all the pieces ourselves in all areas, even the areas we weren’t sturdy in (e.g. bookkeeping). 

This led to large errors which, in the long run, value us extra to repair than had we outsourced them to start with.

I additionally imagine that it’s extraordinarily essential as a enterprise proprietor to know your numbers, however if you happen to don’t know what you are doing, ask for assist. 

Her Recommendation for Different Entrepreneurs

Simply begin right this moment. It gained’t be excellent, however you’ll determine it out as you go alongside. Have ardour, work exhausting, and ensure it’s one thing you’re keen on, as this will likely be your motivator on difficult days, and there will likely be lots of these!