When Mar Pages took her first journey overseas, leaving her native Spain for London when she was 21, she was hooked. However she didn’t simply get hooked on touring, she acquired hooked on touring alone.
After a interval within the company office, she determined to comply with her ardour for each journey and feminine empowerment and create the Solo Feminine Vacationers group on Fb.
As her neighborhood grew, so did the enterprise. She expanded to different social media, created a web site, and began organizing excursions for ladies.
She and her co-founder, Meg, design distinctive journeys for ladies that assist women-owned companies within the locations to which they journey. Their aim isn’t just to take girls on memorable journeys, however to make the trade extra equitable and supply employment alternatives and assist to girls.
Since that journey to London, she has been to over 130 totally different international locations, 60 of these on her personal. Not solely is her enterprise producing 7 figures a yr, however she’s additionally serving to to redefine the tourism trade.
Preserve studying to seek out out:
- What skilled expertise Mar had previous to beginning her enterprise
- Why she created the Fb group
- How she grew it
- When and why she expanded to different platforms
- What she did to higher perceive her viewers
- Why she created a journey firm
- What her enterprise imaginative and prescient relies on
- Her ideas on constructing a neighborhood
- How she helps female-led companies
- How she builds hyperlinks
- The content material creation course of she follows
- Her strategy to her electronic mail listing
- How she works together with her co-founder, Meg
- What number of hours per week she works on her enterprise
- The sources and instruments she recommends
- Her best problem
- Her greatest accomplishment
- What she needs she knew when she began
- The primary mistake she’s made
- Her recommendation for different entrepreneurs
Meet Mar Pages
I’m a long-term expat from Barcelona at the moment in my early 40s and dwelling in Singapore since 2011. Earlier than that, I lived in Dubai and Johannesburg.
I’ve a enterprise diploma, an MBA, and a 15-year profession in finance and technique consulting within the telecoms trade and at Google. I’m additionally the co-founder of Solo Feminine Vacationers, a platform that empowers girls by way of journey.
I typically describe myself as being in my fourth skilled iteration. I began out as an auditor, then a method marketing consultant, then a venture lead, and eventually a blogger-turned-travel entrepreneur.
Though it could appear that I’ve had 4 utterly totally different jobs in my 20 years within the skilled world, there are two underlying widespread parts to all my jobs: a ardour for journey and a dedication to feminine empowerment and equality.
I took my first solo journey on the tender age of 21 once I introduced to my mom I used to be going to spend the summer season working at a bar or cafe in London to be taught English. I’ve since been to 130 international locations, greater than 60 of these by myself.
After I was a marketing consultant, I volunteered to get entangled in recruitment so I may improve the feminine illustration within the firm, which was decrease than 10%. Working in a male-dominated trade and in a male-dominated geography introduced these inequalities to the forefront much more. Even at Google, my speedy crew was comparatively gender numerous, however my day-to-day crew was virtually totally male, too.
It took me a while, however I lastly managed to carry my two passions collectively beneath Solo Feminine Vacationers, the place we create unforgettable journeys of a lifetime for ladies whereas actively working to make the journey trade extra equitable by way of employment alternatives and assist.
Why She Created Solo Feminine Vacationers
Solo Feminine Vacationers began as a Fb neighborhood in 2015 as a spot for ladies who beloved to journey solo to attach, share recommendation and suggestions, and collect beneath a typical umbrella.
Again then, solo journey for ladies was not as standard or widespread, and it didn’t get the extent of consideration and consciousness that it receives as we speak.
It was not till the top of 2019 that the group began to develop considerably and we have been including greater than 1,000 members a day. With development got here the necessity to increase the crew and discover a technique to handle it sustainably.
Our development took off as a result of Fb began to advocate it. We consider that Fb will all the time advocate good high quality, engaged, clear, and well-moderated teams, so we concentrate on that, and Fb recommends our group to in all probability lots of of individuals day by day.
Then the pandemic in all probability helped gas this additional with the truth that we couldn’t journey however yearned to, so folks turned to on-line communities. Teams on Fb grew dramatically in the course of the first few months; you will discover stats from Fb about it.
Increasing the Group on Fb and Past
On the time, it was me and my enterprise accomplice Meg Jerrard moderating the neighborhood, vetting and accepting new members, and approving posts submitted to the queue. And we have been doing it 24/7, 12 months a yr, with out a break.
We by no means needed to depend on volunteers we couldn’t pay to run the group, and we didn’t need to depend on donations or exterior funding. We needed to be a financially sustainable and unbiased enterprise with a social influence mission that would do good within the ways in which we felt have been proper with out having to reply to anybody and with out strain to ship income to shareholders. We knew we may leverage our attain and neighborhood to assist form the journey trade and needed to stay unbiased.
Solo Feminine Vacationers expanded past the group initially of 2020 after we created all different social media channels (Instagram, Fb web page, YouTube, TikTok) and our web site, the place we publish related articles and sources answering essentially the most generally requested questions within the group.
As veteran content material creators and bloggers, each Meg and I knew that we may generate passive revenue by way of promoting and associates of our web site, each by way of search engine optimisation and thru the referral site visitors generated through our channels.
However we knew this wasn’t sufficient to have a real influence. To learn the way our distinctive mannequin would work, we would have liked to higher perceive our viewers.
Though we’re each skilled solo vacationers with greater than 50 international locations visited alone, we aren’t consultant of the solo feminine journey inhabitants. As a former technique marketing consultant, I wanted to grasp the market; I wanted knowledge.
So we launched the most important solo feminine journey survey, now in its third version. We collected 5,000 responses to an in depth 30-question survey and sliced the information to seek out solutions to our monetary sustainability.
There have been a lot of helpful findings, however the obvious was the belief that launching excursions for ladies by girls may very well be the reply to our mission of serving to form the trade.
Girls-only excursions fill a necessity out there and handle all solo feminine vacationers’ considerations and challenges: loneliness, boredom, anxiousness, concern, lack of time/curiosity to plan a visit, willingness to fulfill new folks, not having a journey accomplice to go together with, and so forth. Additionally they present superb experiences and produce financial and employment alternatives to female-owned companies all over the world.
That is how Solo Feminine Vacationers Excursions was born, in the midst of the worldwide pandemic. We launched the primary excursions to Iceland and Tanzania in April 2021. Since then, we’ve taken visitors on 25 journeys and have 22 extra scheduled this yr.
Mar’s New Progress Alternatives
Simply after launching our excursions, we have been additionally accepted into Fb’s Neighborhood Accelerator, which gave us the monetary sources we would have liked to increase the crew and bridge the time from launch to monetary sustainability.
Yearly this system is totally different. Our program lasted for a yr, with 8 months of curriculum periods and mentoring with a coach, the place we needed to outline a plan of motion, and funding was supplied.
There was extra funding on the finish of this system, and extra funding went to a small listing of shortlisted communities. The overall got here to 80k. This yr’s is totally different. The periods have been much less useful due to my profession in finance, enterprise, and as a administration marketing consultant, but it surely did make us concentrate on a plan and execute it, and the funding was key.
Meg additionally acquired pregnant round that point, making the necessity to rent staff to cowl for her maternity go away an much more pressing necessity.
Apart from the unique funding this system supplied, we have been shortlisted to obtain further funding.
In September 2021 we added three new members to the crew, 2 full-time and one part-time, and shortly after, a second part-time member. We graduated from the Communities Accelerator in August 2022.
This yr, we’ve simply joined Barcelona Activa Construim en Femeni, a program for female-owned companies which have a social influence mission, and our subsequent aim is to proceed fine-tuning and bettering our consciousness on this planet of social enterprises and the methods by which we will proceed to have a optimistic influence within the journey trade.
How A lot Cash Mar is Making
Solo Feminine Vacationers is on monitor to generate 7 figures in 2023 by way of all our income streams.
Since launch, we’ve taken 235 visitors on tour with us, and we’ve nicely over 300 visitors booked on future excursions. Our excursions are priced between $2,995 for five days on the Amalfi Coast or Venice, to $8,500 for 15 days on Kilimanjaro with a safari extension.
Our web site receives near 100,000 web page views a month and is monetized in conventional methods together with by way of promoting (we’re on Mediavine) and associates.
We additionally run occasional promotional campaigns within the group, which now has 250,000 members, and in our e-newsletter, which has 60,000 subscribers and a 40% open fee. I ship out one electronic mail each week and have been doing so with out fail since we began three years in the past.
We accomplice with only a few manufacturers that completely align with our mission and values and provide a service that’s helpful to our members. All the things we advocate must be a win-win-win for us, the accomplice, and our viewers and must be a product we use ourselves.
For instance, we ran a marketing campaign with the Tourism Board of Korea selling the vacation spot’s wellness focus and temple stays.
Her Prime Advertising and marketing Methods
We’re an built-in journey enterprise constructed on belief and a 360-degree, self-sustaining strategy.
Most tour corporations use very conventional advertising channels: media & the press, internet advertising, brochures, conferences, and so forth. however lack a neighborhood.
Publishing corporations/blogs within the journey trade earn a living by way of associates and promoting, typically primarily based on search engine optimisation, and whereas this can be a 6-figure enterprise, it’s also extraordinarily aggressive and hardly passive.
Influencers and content material creators earn a living from collaborations, model sponsorships, and promoting. A few of them have an precise neighborhood, however conversations are one-way and belief is missing (as demonstrated by our survey).
We put collectively one of the best of all these three worlds with our community-driven, trust-based holistic journey firm for ladies by girls that’s attempting to form the journey trade to be extra equitable for ladies.
We’ve direct and speedy entry to our viewers. After we consider a brand new article or tour, we will merely ask them immediately and get a solution right away.
Our complete enterprise is constructed on belief and a long-term view. We don’t need to earn a living tomorrow on the expense of our long-term success and the belief we’ve constructed. Lengthy-term belief has confirmed not solely to be one of the best enterprise technique but additionally what aligns greatest with our private values and our social influence mission.
Our neighborhood is a supply of inspiration and concepts for content material and new excursions, and its members are additionally the readers of our articles and sources and the visitors of our excursions. We assist them of their solo journey journey, they usually eat our content material (social and internet) and are available on our excursions.
The group grows organically due to suggestions by members in different communities and thru search. Referral site visitors is important, and phrase of mouth, which is free and completely constructed on the worth delivered and on belief, brings in new members to the group and visitors on our excursions.
Site visitors on the web site converts into potential future leads by becoming a member of our e-newsletter or our group. New group members are added to the e-newsletter after they be a part of by way of new member entry questions.
Mar’s Give attention to Feminine Empowerment
Finally, our excursions assist native female-owned and led companies. They’re led by a neighborhood feminine information, they keep at female-owned inns and eat at eating places owned by girls as a lot as we will (typically this isn’t potential as there are none).
We additionally join with and assist native feminine entrepreneurs, activists, enterprise house owners, neighborhood leaders, and numerous girls in positions of energy.
We’re about 80-90% female-run journeys. Drivers are often male, some companies are owned by a household or a pair, and a really very small proportion are owned by males. We discover them by way of contacts, as a result of they attain out to us (we obtain many emails every week), referrals, and thru being on prime of our trade and interacting with friends. We vet them by way of their mission and imaginative and prescient, a name, after which a scouting journey.
For instance, in Tanzania, we collaborate with the Tanzania Girls Guides Basis to assist pay for the certificates of native porters to grow to be certified Kilimanjaro guides. We then rent them as trainees on our all-female climbs in order that they get the expertise they should discover jobs elsewhere.
We even have safari journeys the place we will probably be serving to newly licensed feminine safari drivers with on-the-job coaching on our all-female safaris to allow them to get the expertise they should discover employment.
Our viewers is aware of we’re sincere and need to do good and repeatedly have our backs and recommends us to others. Belief takes years to construct and is strengthened with each interplay that we’ve day by day, however finally, it’s the solely passive revenue technique we’d like.
The Significance of search engine optimisation
We mix search engine optimisation with what we all know is a generally requested query within the group. As a result of we’ve speedy entry to our neighborhood, we additionally detect new tendencies as they occur and might anticipate new search phrases.
By way of the method, I exploit KeySearch to do the key phrase analysis, then put collectively a short for our content material Supervisor to put in writing the piece. I then evaluation it and he or she publishes it.
Hyperlink Constructing
We’ve been constructing hyperlinks in some ways, however principally by changing into a acknowledged trade knowledgeable. Once more, it is a long-term technique, however it’s paying off.
We frequently get approached and quoted by the press all over the world and have constructed quite a few hyperlinks from respected excessive DR web sites akin to The Telegraph, USA At the moment, UpWorthy, Elle, Forbes, The New York Instances, Oprah Journal, and so forth. this fashion.
We control HARO and reply to queries which might be related. Often, we attain out to on-line publications for interviews, podcasts, and visitor posts however we’ve restricted sources so this has been much less essential than we’d prefer it to be.
We additionally attend conferences, such because the UN World Tourism Group, as audio system and have networked and been quoted/discovered this fashion. Being lively on LinkedIn helps community and be recognized. Meg just lately recorded an episode for a program on Australian nationwide tv and we’ve additionally been talked about on TV stations from California to Finland.
Our technique is long run and we view media protection as each a technique to discover new visitors for our excursions, proceed our activism efforts to empower girls by way of journey (we regularly discuss this subject for no different motive than to carry consciousness to this journey type or break stereotypes and boundaries), and construct hyperlinks which finally drive site visitors, bookings, consciousness, and so forth.
It’s all a virtuous cycle and we view it like that. We obtain requests for interviews and media quotes virtually on a weekly foundation and infrequently say no (until the piece doesn’t align with our mission). We’ll assist college students as a lot as we are going to assist Oprah.
Our Solo Feminine Journey survey is a significant supply of credibility and attracts common passive hyperlinks.
Her Content material Creation Course of
I maintain a spreadsheet of content material concepts primarily based on key phrase analysis and questions requested within the group and provides our content material supervisor a listing of content material items to put in writing each month with their corresponding key phrases. I prioritize primarily based on low competitiveness and in addition how typically these are requested within the group.
If a content material piece doesn’t have search engine optimisation potential, however it might probably assist our members, we are going to nonetheless write it. Some items we don’t rank for however get learn lots of of occasions a month by our members.
On the similar time, some items have low site visitors however are particularly designed for our tour visitors. I write packing lists and journey suggestions myself for our visitors to learn earlier than a tour with the advisable gadgets I pack for the excursions since I’ve been to the vacation spot earlier than the journey, for scouting, and go on each first tour we launch. We obtain affiliate commissions from what visitors purchase from these packing lists. Low site visitors, however excessive conversion.
We do not publish fairly often, although we goal to publish 2 to 4 articles a month. We’ve about 75 articles solely plus the tour pages for every vacation spot.
Mar’s Electronic mail Listing
We’ve a 60,000 subscriber listing that grows by about 2,000-3,000 each month. We’ve a pop-up from OptinMonster selling the excursions, Mediavine Highlight containers all through, and a signup field on the proper sidebar of the web site.
Nevertheless, our greatest supply of signups for the e-newsletter is our group. All new members get requested in the event that they need to be a part of and about 30% go away us their electronic mail. We’ve automated that course of to robotically copy them over to Mailerlite and we’ve a easy welcome sequence.
I ship out a e-newsletter each week. It’s detailed and filled with helpful suggestions, recommendation, and information for our subscribers, and it additionally mentions our excursions. We’ve a 40% open fee constantly and rising a bit each week. I’m aiming to have a 50% open fee by the top of the yr.
Our e-newsletter will get lots of responses and we see a site visitors surge each time I ship them. They’re learn and appreciated by our members and they’re forwarded to others. That is one of the best funding we’ve made.
Mar and Her Enterprise Accomplice, Meg
Meg and I began a tour enterprise in the midst of the pandemic. When most journey companies have been closing or going bankrupt, we determined to launch our excursions.
Whereas this was very daring, it turned out to be a blessing in disguise. Busy companions who wouldn’t have had the time to fulfill small “nobodies” like us with no monitor report within the tour enterprise had on a regular basis on this planet to speak to us and have been keen to brainstorm and be extra versatile.
Funnily sufficient, Meg and I’ve solely ever seen one another in individual in 2015 at a celebration throughout TBEX. Regardless of that, we’ve constructed a 7-figure enterprise primarily based in Spain, 50% owned by every of us, and globally distributed with staff from El Salvador to Australia on Google Meets and WhatsApp.
We communicate a number of occasions day by day and all the time joke that if something occurred to both of us the opposite one could be the primary to know. Day-after-day I get up to WhatsApp messages from her and he or she from me.
When she went into labor, I used to be ending off our first Solo Feminine Vacationers Tour in Tanzania and was with the visitors at our farewell dinner. I used to be the primary individual she advised her waters broke as a result of I wanted to know she could be offline. It was Sunday and I needed to take over the group administration from her. Fortunately her child got here early however waited for our first tour to finish!
After all, these are the anecdotes and idiosyncrasies of being a small, female-owned and led startup that’s all the time on, the equal to our “garage-startup” story.
With our crew’s enlargement, we now have an organization with extra built-in “redundancies.”
Meg and I’ll lastly meet in individual this June when she is going to come to Europe to co-host our Greek Islands journey and we could have a crew offsite with your entire crew in Barcelona.
How Many Hours Mar Works on the Enterprise
Being a small enterprise that’s world, distant, distributed, and primarily based on an internet neighborhood that’s working 24/7 means we’ve little probability to disconnect.
We’re a crew of 4 managing the group in shifts in the course of the week, however on the weekends it’s simply Meg and I, so we’ve to be on it for a shift of 12 hours every.
By way of my hours and schedule, these are very a lot depending on the place I’m and what I’m doing.
Usually, once I’m not touring, I work 10 to 12 hours a day. I take breaks to go for lengthy walks and watch some TV and I learn a bit earlier than going to mattress. I additionally meet with family and friends and attend occasions.
If I’m in Spain, in between excursions or scouting journeys, I work weekends, too. If I’m in Singapore, the place my accomplice is, I spend a lot of the weekend with him and get work executed on Saturday morning and Sunday night. I additionally take most of Wednesday off to do one thing collectively.
After I’m on a tour, I’m working all day lengthy, tending to visitors, taking part in actions, and ensuring everyone seems to be having a unbelievable expertise from breakfast to dinner, then getting work executed within the early morning and late evenings.
I’m lastly attempting to take some trip journeys for myself this yr, after not having the ability to take action for the final three years. These are journeys to locations we don’t plan to prepare excursions in and that are often off the overwhelmed path. My subsequent journey is to Togo, Ghana, and Benin.
Her Favourite Sources
I’ve been listening to Area of interest Pursuits for a number of years and I additionally religiously take heed to Authority Hacker. It’s been so lengthy, I virtually really feel like I do know them!
Aside from that, I comply with folks that have an analogous mission to ours on LinkedIn and get impressed by what they do. These are girls in tourism, in gender research, feminine empowerment, and so forth.
I’m following the competitors and am continually studying concerning the newest tendencies and what everybody else within the trade is doing. This can be a legacy from my years of consulting and one thing I understand no one does. Everyone seems to be so targeted internally, on what they’re doing, that they neglect they aren’t the one ones out there.
We comply with the competitors, and I exploit that as a really unfastened time period to check with mainly anybody within the journey trade ecosystem and get inspiration and new concepts from them. I additionally assist anybody who’s beginning out and consider in sharing what I be taught on platforms akin to this one.
I consider a better tide lifts all boats and there may be house for everybody. I additionally consider in giving again to the universe, and whereas I’m not a non secular and even non secular individual, I belief I’ll get the identical again in different methods.
Her Prime 3 Instruments
We’re not a really high-tech firm on this regard.
WhatsApp is the core of our enterprise and my private life. I exploit it for messages, calls, and video calls, and coordination with our crew and with Meg.
Google Suite is what our complete enterprise is constructed on. Since I labored for Google for 4 years, I realized all of the tips, and we maximize the utilization of all its options.
Our developer has created unimaginable inner instruments for us primarily based on Sheets akin to your entire automated replace sheet for our index, which updates the content material on 220 pages from a spreadsheet, and we’ve superb administration reporting instruments which might be additionally custom-made by him.
For our excursions, we constructed a whole in-house portal for our visitors which our developer constructed over the reserving device we use for our excursions, Youli.io, which is a unbelievable reserving device for anybody beginning out within the tour enterprise, or wanting to modify to one thing sturdy.
Her Biggest Problem
Being within the unstable journey trade as a startup within the pandemic period is a rollercoaster. Day-after-day is a large up or down.
In the future you’re invited to talk on nationwide TV and the subsequent one your web site will get hacked. Having the ability to stay with the uncertainty and the fixed extremes is hard mentally and bodily, even for folks as resilient as Meg and I.
For us, it’s additionally extraordinarily onerous to disconnect as a result of once I do, if I’m on a visit or resolve I have to take the time without work, Meg wants to choose up my slack. As we proceed to develop, our greatest precedence is to attain a greater stability.
Having the ability to increase our crew and members who’re completely satisfied to work on the weekends whereas persevering with to seek out methods to be extra environment friendly within the ever-changing world of Fb’s teams is our prime precedence.
We’re additionally continually scuffling with saying no, slowing down, and never falling into the fallacy of chasing development at a better velocity.
We need to increase at a tempo that’s sustainable financially and personally and this implies saying no to visitors who need us so as to add new locations quicker than we need to or launching extra excursions that we all know will promote, so we will have a while to relaxation and keep away from burnout.
We don’t need to be a sufferer of our personal success. We did not begin all this to be rich however to make a distinction and it is very important maintain reminding ourselves of that.
Mar’s Largest Accomplishment
Sustaining our ideas and never giving up our values for income.
This can be a fast-growing phase and each single tour firm out there may be launching excursions for ladies. They don’t care about empowering girls or equality, they merely see the enterprise alternative and the advertising energy of pretending to care.
Remaining true to our mission and values when you’re tempted to prioritize cash is a day by day dialog we’ve and one thing that we’re very pleased with. We don’t plan to ever change that; we are going to all the time stay true to our mission.
What She Needs She Knew When She Began
I want I had recognized how onerous it’s to really make a distinction and the way unequal issues have been in lots of the international locations we provide excursions in.
It’s simple to say that we assist girls, however when trying on the implications of that, we realized we needed to go deeper into societal inequalities in lots of international locations, and making a distinction takes years.
If we need to present alternatives to girls within the locations we go to and make use of girls solely, we have to sort out the basis of the issue. This implies embarking on an academic and abilities build-up drive, financing the coaching of future guides, hiring them as trainees, and supporting small companies which might in any other case don’t have any alternatives as a result of the “large guys” within the tour trade don’t work with “smaller guys,” they simply maintain giving enterprise to the bigger well-established companies who typically don’t have any social focus.
We’re doing this in Tanzania. We assist coaching for feminine guides after which rent them on our excursions as trainees after which full guides. These guides can then be employed by different tour corporations and we additionally develop the pool of certified feminine guides for our excursions.
We additionally assist our native accomplice by serving to her create her web site, increase her attain, enhance her advertising efforts, and so forth., and by hiring her immediately with out intermediaries so she has a daily and dependable stream of shoppers that ensures her revenue so she will concentrate on rising her enterprise past us, too.
Wanting to alter a whole trade requires a long-term dedication and the acknowledgment that those that we spend money on will find yourself working for our rivals, and that’s effective with us.
Mar’s Principal Mistake
My greatest mistake has been dangerous enterprise companions who didn’t align with my values or imaginative and prescient and who weren’t on the similar stage of their private {and professional} lives. Ultimately, the dedication is imbalanced and one of many events (on this case me) carries a lot of the weight for a similar return.
Discovering the proper enterprise accomplice is vital and it’s also the toughest a part of a start-up’s success. I’m fortunate to have one of the best enterprise accomplice now who can also be one in every of my greatest associates. However I’ve additionally had the incorrect companions earlier than and people companies ended up failing.
Her Recommendation for Different Entrepreneurs
Entrepreneurship is usually a very lonely journey to do alone.
I do know area of interest web site house owners are usually singular, only one individual, however until you simply need to create a web site and flip it, my greatest recommendation could be to seek out the proper accomplice who enhances you and needs the identical.
Lengthy-term objectives, passions, dedication, and the power to contribute are all essential elements. If you happen to don’t need the identical in the long run and don’t share the identical motivations and explanation why, you’ll finally need to promote your half or purchase theirs, or discover a substitute.
Entrepreneurship, in my view, is a long-term dedication, and plenty of get drawn in by a “shiny object mentality” and get drained fairly shortly when returns take time or challenges come knocking on their door.
If you happen to’re interested by constructing a enterprise (not only a web site to generate passive revenue), take into consideration what you really need and the way you need it to be in 10 years, set long-term objectives, and perceive the implications in your day-to-day.
After I communicate to associates who need to begin a enterprise, I have to remind them they need to be keen to forgo a steady revenue for 2-4 years a minimum of and be capable to commit 100% of their private life to the enterprise for the same period of time.
In the event that they aren’t, I don’t advocate they enterprise into the world of entrepreneurship and as a substitute save or begin planning, benchmarking, or researching till they’re prepared.
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