Alex Cooper is aware of very properly what a bumpy highway the entrepreneurial life affords.
After a couple of massive bumps, he discovered success with an internet affiliate marketing website that he created in public and finally offered for $70k.
He additionally has a preferred YouTube channel WP Eagle, the place he shares the secrets and techniques to internet affiliate marketing, WordPress, and content material creation, and far more. In reality, all of the movies of him creating the positioning he offered, and the story behind his journey, may be discovered on his YouTube channel.
Alex is especially artistic and likes to assume exterior the field in the case of producing content material and getting e mail subscribers. He’s continually testing, experimenting, and sharing his findings on his channel.
Hold studying to seek out out about:
- Which of his initiatives failed
- How he bought into YouTube
- His ideas on AI
- The place his revenue comes from
- His advertising methods
- The opposite initiatives he is engaged on
- How he builds hyperlinks
- His content material creation course of
- His intelligent technique for rising his e mail listing
- His favourite assets and instruments
- The largest problem he is confronted
- His most essential accomplishment
- His principal mistake
- His recommendation for different entrepreneurs
Meet Alex Cooper
My title is Alex and I’m from England however at present dwelling in Spain. I began working for myself round 20 years in the past.
My first firm was a Wifi set up firm that I ultimately offered for not very a lot cash. My second firm was a profitable web advertising company. It grew to an excellent dimension. We had been a number one Google companion and I bought to go to occasions at Google in Mountain View.
Ultimately, I offered my share within the firm and that cash gave me the time and freedom to start out my subsequent challenge: producing content material for web sites and YouTube on my channel, WP Eagle.
Why He Created WP Eagle
I’ve at all times wished to do YouTube. I used to observe YouTubers lots and was at all times in awe of their life-style. I used to be utilizing WordPress lots on the time and I like it, so it made sense to me to create content material about it.
I began doing easy tutorials on learn how to create websites with WordPress and it grew from there. I now have 63,000 subscribers.
My content material has developed a bit as I now create content material on different WordPress-related issues like area of interest web sites, creating content material, and utilizing AI.
I attempt to publish a video each week and do a reside stream each week. My channel at present has 971 movies.
How A lot Cash Alex is Making
I earn round $7,000 to $8,000 a month. My revenue comes from many various streams, together with AdSense for YouTube and affiliate commissions from software program and providers I’ve made content material on previously.
I additionally promote my very own WordPress Theme, Popcorn Theme, designed for area of interest web sites and affiliate entrepreneurs. (And there is a new overview of the Popcorn theme that you do not need to miss!)
December 2022 seemed like this:
Adsense: $512
Popcorn Gross sales: $6,031 (I share this 3 methods so it’s $2,010)
Jasper affiliate: $3,244.50
Ezoic affiliate: $1,117.29
Amazon Affiliate: $390.34
Plus there are a load of different smaller affiliate packages I’m in, one other few hundred in complete.
I used to work about 20 hours every week on my enterprise, however just lately some stuff has modified in my life and I’m doing at the very least double that.
His Prime Advertising and marketing Methods
I don’t actually market myself! Horrible proper? I simply attempt to make good content material and share it on social media and by way of my e mail listing. For my content material websites, search engine optimisation is my principal type of promotion.
I believe the key to good content material is ensuring it delivers the knowledge the reader is searching for rapidly and concisely. This implies reducing out any “fluff” or “filler” from the articles, utilizing good formatting like bullet factors, and writing in an easy-to-understand approach.
I at present have 2 principal public websites, Can You Wash It and Finest Corn Popper. The primary one is an AI challenge.
All the content material on this website has been created with the help of AI and it’s truly doing rather well:
Finest Corn Pepper was a website I created for a tutorial and it’s doing properly too, however has been drifting sideways just lately with out rising:
Key phrase Analysis and Hyperlink Constructing
For key phrase analysis, I exploit instruments like Lowfruits and SEMRush. I additionally use Google to get concepts from the key phrase options and questions sections.
As for hyperlink constructing, it’s positively essential. I outsource the method to a buddy of mine who takes the time to seek out extremely related websites for my niches. He then reaches out and sometimes is ready to get a hyperlink to my area of interest at a reasonably cheap worth, between $100 – $300 per hyperlink.
His Content material Creation Course of
My course of has been to make use of a crew of writers. I give them some prompts on article construction and, in fact, the key phrases they should write about they usually do the remaining.
I discovered the writers utilizing ProBlogger. I made a video on the method. I don’t actually do any writing myself, solely the odd 1 or 2 articles. The three-4 articles are printed every week by my VA.
Lately, I’ve been utilizing instruments like Jasper, ChatGPT, and Koala that use AI to provide content material. This has been working properly.
Actually, I like all of them. Koala is my favourite for the time being because it has options that mean you can create content material actually rapidly, like having the ability to publish from it straight to WordPress.
My new challenge, Can You Wash It, has been put along with short-form AI-only content material, and it’s doing rather well!
I believe when you edit and publish AI content material so it turns into tremendous simple to eat and tremendous helpful, it may well do properly in the major search engines.
Right here’s the Google search console for that website:
His E mail Listing
I’ve been rising my e mail listing by giving stuff away, like full web sites! In reality, I simply ran a giveaway in March.
This works rather well for me by way of getting new subscribers. The shape for these sorts of giveaways at all times has a excessive conversion price.
Alex’s Favourite Assets
I really like the ebook Wealthy Dad, Poor Dad. It actually teaches you about getting cash. I additionally love Area of interest website girl on Twitter, Matt Giovanisci on YouTube, and Miles Beckler.
His Prime 3 Instruments
Properly, in fact, my necessities are my MacbookPro, my iPhone, and an honest web connection!
By way of software program instruments, proper now the three most helpful instruments for me are:
- Canva, as a result of it’s so good for graphics, and so on.
- ChatGPT, which is nice for thus many issues, and
- Descript, which is such a quick video editor!
His Greatest Problem
My largest problem could be Inspiration and motivation. This may be significantly troublesome if different elements of your life are inflicting points, equivalent to household. It’s very simple to get caught procrastinating or engaged on small elements of your online business that don’t truly make a distinction.
His Most Necessary Accomplishment
Constructing a web site in public and promoting it was an awesome accomplishment for me because it proved to the world that I might do it and that it may be carried out. It additionally elevated my credibility as an educator on YouTube.
What He Needs He Knew When He Began
I want I knew that all the things takes longer than you assume and that persistence is the important thing to most issues in enterprise. Hold going, hold working, and daily you’re taking steps towards your goals.
His Greatest Mistake
That must have been taking funding into my firm. Once I had an company in London we took investments and it destroyed the corporate.
They modified all the things about us that made us profitable. I ended up promoting my shares and leaving. After 6 months, the profitable firm I had based was bankrupt.
Though it appeared dangerous on the time, and it was, it led me to do what I do now, so truly perhaps it was one of the best factor I’ve ever carried out…
His Recommendation for Different Entrepreneurs
Be constant. Present up daily. Be affected person.
The distinction between the those who make it and people who don’t is that those that make it hold going.
Those that fail normally simply stop when it will get a bit onerous, and it’ll get onerous typically.
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