Chas Greener has at all times been drawn to DIY initiatives. After contributing to a well known DIY platform as a result of she beloved the concept of sharing her experience, she determined to strike out on her personal with a weblog, Chas’ Loopy Creations, and a YouTube channel.
What initially began out as a aspect hustle has grow to be a profitable enterprise, due to a singular mixture of instruments and sources. Right this moment Chas earns $5k per 30 days from her weblog, which has expanded to incorporate matters associated to repurposing, upcycling, crafting, organizing, cleansing, hacking, cooking, and extra.
Hold studying to search out out:
- What impressed her to start out her web site
- What impressed her to start out her consulting enterprise
- The place her revenue comes from
- How she markets her web site
- Her ideas on website positioning
- How she approaches inner linking
- Her key phrase analysis technique
- Her hyperlink constructing method
- How she grows her electronic mail record
- The sources and instruments that she makes use of
- Her greatest problem
- Her most noteworthy accomplishment
- Her major mistake
- He recommendation for different entrepreneurs
Meet Chas Greener
I grew up in Minnesota and my household moved to Colorado once I was 14. I went to Colorado State College (Go Rams!), the place I had a band and dance scholarship, graduated with a Bachelor of the Arts with an emphasis in dance, and met my husband.
In 2019, I had 2 hip surgical procedures and breast most cancers, so I retired from being a dance instructor and former dance inventive program and firm director of Mountain Children after 24 years!
I run my web sites Chas’ Loopy Creations and Web site Consulting Companies and I create video content material for the web site Hometalk.
I’ve 2 superb youngsters, I’m a bit of kooky, and I’m a child at coronary heart. I like spending time with household and pals, watching films, being exterior, and getting again to the straightforward life.
Why She Created Her Web site
I stumbled upon a web site referred to as Hometalk and I beloved what they needed to supply, so I began contributing to their web site in 2015.
Earlier than I knew it, I discovered myself at their headquarters in New York Metropolis doing a Fb Dwell on website.
From there, I used to be employed by them to do Fb Lives on their channel, which then advanced into creating video content material on Hometalk TV as an unbiased contractor.
Throughout that point, I noticed that what I used to be creating wasn’t as loopy because it appeared. I made a decision I ought to most likely begin my very own web site and YouTube channel.
Initially, it was a aspect hustle alongside my dance directing job. Nevertheless, in 2019, after my well being points, I wanted to retire from the dance business. This prompted me to dive headfirst into growing my web site.
Across the identical time, I encountered a peer group of bloggers who inspired me to enterprise into teaching and educating different bloggers. This led to the creation of my consulting enterprise.
On my DIY web site, Chas’ Loopy Creations, I concentrate on numerous DIY initiatives, repurposing, upcycling, crafting, organizing, cleansing, hacking, cooking, and extra. I create each weblog posts and video content material, and so they complement one another seamlessly.
With regards to producing concepts, I am unable to fairly clarify it, however I typically visualize the idea. Generally inspiration strikes whereas looking the web or purchasing, and challenges offered to me gas my creativity to give you concepts, ideas, suggestions, tips, and options.
Many occasions, I envision what I wish to create or the issue I goal to unravel.
By way of Web site Consulting Companies, I now supply on-line lessons, mastermind teams, one-on-one teaching, web site audits, electronic mail advertising companies, and content material precedence experiences. I’ve additionally had talking engagements at conferences and took part in quite a few podcasts.
In essence, I’ve at all times been a instructor, whether or not it is by dance, creating, or aiding others.
My DIY enterprise continues to flourish, with growing visitors that generates advert income and affiliate gross sales. I’ve additionally diversified into providing merchandise similar to printables, planners, and e-books. Notably, the first income comes from the advertisements on my web site.
Moreover, I preserve a YouTube channel that enhances my DIY web site and contributes to my revenue by monetization. This channel enhances my tutorials by offering not solely written directions with photos but additionally accompanying movies.
With my teaching enterprise, I coach a number of shoppers one-on-one, and I presently oversee 4 mastermind teams.
I constantly conduct content material precedence experiences for shoppers, guiding them on the place to focus their efforts when bettering older content material which will have misplaced traction or wants a lift in rankings. I am continuously engaged for audits, together with latest company teaching and consulting alternatives.
How A lot Cash She’s Making
I began Chas’ Loopy Creations on the finish of 2017, and have grown to $60k per yr in about 6 years. I earn cash from the next sources:
Chas’ Loopy Creations:
- Adverts through web site (Raptive) and YouTube
- Affiliate Hyperlinks
Web site Consulting Companies:
- Audits, masterminds, teaching, content material experiences, on-line lessons, Handygal work, retreats, talking engagements
I additionally earn from UGC movies.
Previous revenue streams come from the creator funds by Pinterest, Fb, and TikTok. These aren’t dependable, as they arrive and go.
I’ve additionally acquired some model offers previously, though my present expertise with these is that they solely wish to give free merchandise.
I’m averaging about 100,00+ pageviews a month.
I’m effectively conscious that I’m presently placing in a minimal of 40 hours every week. It is fairly seemingly that I am even exceeding that, though I am actively engaged in adopting the “Who Not How” idea and striving to reintroduce steadiness into my life.
Who Not How is a guide by Dan Sullivan. He talks about how all of us take into consideration what we have to do and easy methods to get there, when in actuality we want “whos” in our life to get the place we wish to go.
Rent the whos to assist us obtain our objectives in order that we are able to maintain our enterprise rising. It will free us up as entrepreneurs to make use of our time to spark new concepts and implement them into our enterprise.
Chas’ Prime Advertising and marketing Technique
I positively use Pinterest and electronic mail advertising.
I’ve completed social media, however my ROI hasn’t been that nice so I’ve let it go to the wayside proper now.
I’ve additionally used platforms like Hometalk’s blogger visitors program. You possibly can earn 1 direct characteristic of their publication to drive visitors to your web site in trade for 3 tutorials on any of their platforms (Hometalk, Foodtalk, Upstyle, Simplify, and Redesign)
The Significance of website positioning
Oh my gosh, website positioning is large.
Once I first began, I had no concept what key phrases had been, what website positioning was, and many others. I used to be simply writing my tutorials and launching them out into the world.
Ultimately, I had some web site points as a result of I wasn’t optimizing my photos, which then prompted me to start out doing analysis and led me to a couple individuals who guided me within the path I wanted to go.
I began implementing good website positioning in my weblog posts, however I used to be nonetheless missing within the key phrase search. Ultimately, I started to know the massive image.
Initially, I enrolled in MaAnna’s (BlogAid) website positioning course. This taught me a ton about website positioning, and I additionally employed a weblog coach who met with me as soon as every week who taught me in my studying model.
I ran my web site for 1 yr earlier than I used to be launched to MaAnna for a weblog audit after which I enrolled in her course after that. I began understanding it, however it was once I employed the weblog coach who might break it down much more that helped me perceive as a result of we walked by weblog posts collectively.
After that, I joined a gaggle of bloggers for a weekly mastermind and we assist train one another all the time. We’re at all times studying and rising collectively.
From that second ahead, I wrote new weblog posts and centered simply as a lot on updating previous content material with good website positioning and key phrases. Some issues weren’t price fixing, however many I knew ought to’ve been rating.
As soon as I centered on bettering a bunch of that previous content material, it actually was a sport changer. You possibly can actually see it in your Google Analytics once you make that adjustment and alter.
Inner linking can be essential! And I will admit, I made a number of missteps on this course of whereas studying.
Initially, I did not do them in any respect. Then I attempted utilizing a plug-in, however that turned out to not be the best technique both.
Now, I concentrate on making an attempt to include key phrases particular to the put up every time doable.
I additionally make sure that I revisit these earlier posts and set up hyperlinks again to the article I am presently writing.
It is equally essential to incorporate an outbound hyperlink to the next area authority and a reputable useful resource web page that is related and relatable.
Because of Spencer’s Hyperlink Whisper, I am again heading in the right direction. It ensures that I interact in each inner and exterior linking, checks for damaged hyperlinks and orphaned hyperlinks, and offers a incredible instrument.
Moreover, I acknowledge that not everybody comprehends the inner linking course of visually, which is why I typically incorporate a bit of associated posts.
I embrace visible components similar to photographs, accompanied by the weblog put up titles and key phrases inside the hyperlinks, in order that when customers click on on them, they perceive that it’ll take them to a different put up.
Key phrase Analysis
I’ve two strategies for growing a key phrase technique, and I would say one surpasses the opposite.
At occasions, I’ve crafted the challenge first after which sought out the key phrases afterward. This will pose a slight problem, however inspiration sometimes strikes, compelling you to create the merchandise or undertake the challenge and subsequently ponder the put up.
The choice method I make use of is to first seek for key phrases utilizing a key phrase instrument.
Initially, I started with KeySearch however I’ve since transitioned to Ahrefs. Moreover, I am affiliated with Raptive, which provides a specialised key phrase instrument that I additionally make the most of.
Moreover, when composing the weblog put up, I typically flip to ChatGPT and inquire about 10 long-tail key phrases for the put up as soon as I’ve recognized my major key phrases. I then incorporate these into my put up.
Hyperlink Constructing
For backlinks, I search for web sites that supply the chance so that you can put up on their platform with a backlink to your web site.
I’ve been requested by greater firms if they might reference a put up on my web site, and I ask for a backlink.
I’ve participated in weblog hops the place a gaggle of bloggers get collectively to create a cohesive topic that is sensible collectively and we backlink to one another.
I’ve written for magazines which have a digital model and I’ve requested for a backlink as a part of the negotiation. In the event you write good content material that ranks effectively, backlinks are likely to occur organically as effectively.
Her Content material Creation Course of
I sustain with seasonal DIY initiatives and discover the most recent developments utilizing Pinterest and Google Developments. I’ve used ChatGPT to present me a listing of content material concepts.
Moreover, if I am impressed to create one thing, I’m going forward and pursue it. Generally, whereas looking for present key phrases, I locate different related key phrases. I make a remark of those and add them to my calendar for future posts.
I deal with your entire course of, from creating the video content material and capturing photographs to enhancing the video and importing it. I make sure that I embrace related key phrases, develop a complete define, cross-reference it with others who’re rating for these key phrases on the primary web page, after which proceed to jot down the put up. I additionally deal with any Google questions which are pertinent to the subject.
I do virtually every part on my own. I’ve simply began to consider hiring some assist right here or there. I’ve employed a VA to assist with updating some previous content material and I’ve employed somebody to assist create some Pinterest Pins.
I admit, I’ve hit my restrict although so I really feel like I’m at a crossroads and it’s time to determine that subsequent step out.
Her Electronic mail Checklist
I am an electronic mail fanatic. I consider that electronic mail is extremely underutilized.
I’ve experimented with numerous platforms and extensively beta-tested totally different methods for sending out emails.
At one level, I had a fancy net of emails flowing by ConvertKit, with messages dispatched each single day of the week, all aimed toward driving visitors to my website. Nevertheless, I ultimately determined to conduct a take a look at with a solitary electronic mail dispatched as soon as every week.
To my shock, this resulted in a rise in open and click-through charges, with none lower in revenue or visitors. Following this discovery, I transitioned to Flodesk and presently ship out a publication each week.
Alongside this, I’ve established a number of workflows, enabling people to optionally subscribe to further emails based mostly on particular matters. I’ve used these further workflows to realize visitors from different sources in a number of methods.
My newsletters embody my most up-to-date weblog posts, directing visitors not solely to new content material but additionally again to older, revamped weblog posts. I additionally share affiliate hyperlinks and direct readers to the merchandise I’ve accessible.
I am totally conscious that merely urging readers to “join my publication” shouldn’t be an efficient method, as most individuals are hesitant to subscribe to one more publication or electronic mail.
As a substitute, I present an alternate by providing a sign-up that grants them an preliminary freebie containing priceless info. This content material is tailor-made to their wants based mostly on insights from my Google Search Console outcomes, revealing the explanations individuals are visiting my website.
Following this, I supply them a further bonus, consisting of extra content material delivered by 5 subsequent emails. As soon as they full this sequence, I inform them that they’re now a part of my subscriber neighborhood and can proceed to obtain related emails as soon as every week transferring ahead.
My intention behind this method is to introduce them to who I’m, acquaint them with my writing matters and magnificence, and spotlight the worth I can supply them. The emphasis is basically on their wants and preferences.
I presently have 8,800 subscribers.
Her Prime Assets
The primary sources I exploit are:
Area of interest Pursuits, Matt Diggity, Area of interest Web site Woman, BlogAid, Running a blog Millionaire, and my friends, as we’re at all times researching and studying extra.
The mastermind group I belong to likes to divide and conquer issues collectively.
Her Favourite Instruments
I exploit the next instruments to develop my enterprise:
Ahrefs – Ahrefs is my key phrase analysis instrument. I can lookup key phrases and see their key phrase issue and search quantity. I can even see who’s already rating for these phrases and what their posts appear to be to assist me write a greater article or know when to keep away from a subject.
Raptive’s content material briefs – These are briefs the place you may run a report in your key phrase. It then provides you recommended info like title, meta description, phrases to implement, inquiries to reply, and many others.
Electronic mail advertising – This helps drive the visitors to your web site, you may convey them in as little or as a lot as you want, and you’ll actually get to know your viewers by this platform, so that you can provide them what they need. You possibly can implement affiliate internet marketing into the e-mail itself by sharing your favourite merchandise, gross sales, and extra.
Mastermind teams – I’m fortunate as my group likes to dig into matters, analysis them, and share with one another what they study. We develop collectively, help one another, encourage one another, and these women have grow to be my finest pals.
Chas’ Most important Problem
My greatest problem is time and steadiness. I’m a listing checker, so I at all times wish to get every part completed on the record, however with running a blog, the record by no means ends.
So I’m presently engaged on higher steadiness, and at this level, I’m at a crossroads the place I’m investing in hiring to proceed progress and create steadiness in my life.
I’ve additionally realized I don’t should do all the issues. I can concentrate on a number of issues and do them effectively and let others that aren’t giving me good ROI go.
Her Most Noteworthy Accomplishment
My major accomplishment is moving into Raptive after 5 years of running a blog and having the ability to train different aspiring entrepreneurs.
Once I began my weblog, I knew my purpose was to make it a enterprise. I had a enterprise mindset from the beginning and I instantly signed up for Google Adsense.
A yr later I made it into Mediavine, which was an enormous purpose. That is when Mediavine had a decrease threshold to get into their program.
My subsequent purpose was to get into Raptive, which meant I’d have 100,000 pageviews a month. Extra pageviews imply extra revenue.
Now, after my journey of studying, I’m now capable of go my data of the great, the unhealthy, and the ugly with others to assist them obtain their progress objectives.
I’ve at all times beloved educating and constructing a neighborhood. I’m so excited to share and watch all the individuals I’m teaching develop.
What She Needs She Knew When She Began
I want I’d’ve invested in a coach. To start with, all of us search for free stuff and justify it by saying as soon as I earn cash, I’ll begin investing.
That is what I did, however then after I employed somebody I needed to do plenty of work to repair all of the errors…
Her Greatest Mistake
My greatest mistake was listening to my husband and constructing my preliminary web site based mostly on a YouTube tutorial, which was fairly an expertise.
He was assured in my capability to deal with the technical facets with some steerage, however what the tutorial didn’t impart was the data required for efficient running a blog and web site administration.
It lacked insights into important components like picture optimization, website safety, and different essential parts crucial for a correct and profitable begin.
Her Recommendation for Different Entrepreneurs
I believe lots of people go into running a blog considering that they will earn cash doing that. They don’t notice there may be plenty of work that goes into it. You begin studying that it’s not nearly writing what you like after which individuals and cash will come.
You need to put money into studying and instruments, as you’ll any enterprise. All the pieces takes time to develop, and it doesn’t simply occur in a single day.
You need to be in it for the lengthy haul and commit and tempo your self.
It’s definitely worth the cash spent to get a coach and do it proper from the beginning. In any other case, you may assume you’ll determine it out after which all of the sudden you could have a lot backlog that’s not working for you, it’s important to return and repair it, and also you’re just about beginning over.
Be part of a gaggle that helps you, that you may study from, that grows collectively and brings out the most effective in one another. I look ahead to that decision each week.
I name and textual content them anytime I’ve questions or simply must vent and so they do the identical to me. Your weblog or web site is a enterprise, deal with it that means.
Set your hours, put money into what you are promoting, know your objectives, and attempt to realize them.
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