Kadam Assessment (2023): All You Want To Know

Kadam At A Look

Kadam: Presents & Verticals

Advert varieties: Native adverts, Push notification adverts, In-page push adverts, In-app push, Clickunders, Banner adverts

Verticals: Playing, Nutra, Betting, Relationship, Crypto, Sweepstakes

Kadam: Fee & Funding

Price Mannequin: CPC, CPM, CPA

Minimal Deposit: $100 for first deposit, $50 for subsequent deposits (aside from financial institution switch)

Fee Strategies: Financial institution Card (EUR), Financial institution switch, PayPal, Paxum, Capitalist (RUB/USD), USDT, Webmoney

Kadam: Assist

Private Account Supervisor: Sure

Knowledgebase: It has an FAQ and Assist Heart with useful guides for marketing campaign creation and administration.

Assist Response Velocity: Wonderful. In my expertise, the help crew responded inside a minute of my inquiry.

Assist Score: Wonderful. They’re very affected person in serving to you get the reply you want they usually’re obtainable 24/7.

Contact Strategies: Skype, Telegram, reside chat and e mail.

E mail Contact: i.popov@kadam.internet

Discovering a flexible advert community that gives a variety of advert codecs and may deal with substantial site visitors is like putting gold. For those who discover one which has sufficient site visitors quantity to deal with not solely your individual wants but additionally different advertisers within the community (because you’ll be competing with them for a chunk of the pie), you then’re all set.

Kadam is an promoting community that guarantees to be simply that—versatile and dependable. However does it reside as much as this promise? We’ll discover that out on this Kadam Assessment.

Key Takeaways

• Kadam provides a considerable site visitors quantity with no less than 37 billion impressions per day.
• The platform offers granular concentrating on choices and real-time analytics for efficient efficiency monitoring.
• There’s quite a lot of advert codecs to select from: push (basic and in-page), in-app push, native, show, and clickunder.
• Kadam options 24/7 moderator availability, guaranteeing rapid advert approval and help for advertisers. The shopper help crew can be obtainable 24/7.
• The interface is just too simplistic and may nonetheless be improved.
• The platform lacks an auto-optimization function and an advert preview choice, which could restrict its user-friendliness and comfort for advertisers.

What’s Kadam?

Kadam, a reputation that has reverberated within the digital promoting world since 2012, took its preliminary strides within the dynamic panorama of Japanese Europe.

This vibrant area, the place innovation and expertise intertwine, supplied the right backdrop for Kadam’s narrative to unfold.

Whereas the corporate was initially a local advert community, this DSP has since expanded its portfolio, providing advertisers a various vary of advert varieties to select from (which we’ll delve into shortly).

The platform is designed with superior expertise succesful sufficient to deal with as much as 500,000 requests per second.

It’s now thought-about one of many Prime 10 Promoting Networks in Japanese Europe, which is a feat in itself.

Presently, Kadam boasts a workforce of over 200 staff in seven international locations, positioning itself as one of many outstanding gamers within the media shopping for and internet affiliate marketing trade.

With such a big neighborhood, you’ll be able to relaxation assured that new options are always being developed.

And for those who need assistance? It’s extremely possible somebody can be round to help.

Kadam Finest Options

Immense Visitors Quantity

In terms of site visitors quantity, Kadam is a pressure to be reckoned with. This promoting community doesn’t fiddle, collaborating with each direct advertisers and RTB companions to usher in an unimaginable 37 to 40 billion impressions per day throughout all of its advert codecs.

Not less than 80% of this site visitors comes from cell gadgets.

It’s a staggering quantity and one which speaks to the dimensions of Kadam’s attain of 195 international locations. With site visitors this monumental, it makes me marvel why Kadam isn’t as well-talked about as different advert networks of at this time.

If you wish to see the quantity of site visitors the community has based mostly on advert format, nation, system sort, and site visitors sort (grownup or mainstream), then you’ll be able to go to Kadam’s site visitors web page.

It’s recurrently up to date and incorporates the common and high CPCs to your reference.

A number of Promoting Codecs

• Native Advertisements (Teaser format)

In terms of sparking curiosity and driving engagement, Kadam’s native advert format takes middle stage.

With its distinctive means to lure within the viewers by charming visuals and punchy textual content, this format has seen a major rise in impression counts, to the tune of just about 14 billion impressions per day.

That is Kadam’s first advert format providing, they usually name it the teaser format. If you’re in search of an alternative choice to social media advertising and marketing, that is it.

Subsequent up, we’ve got the basic Banner format. A tried-and-true technique that by no means fails to catch the attention, picture campaigns like this are all about visible enchantment. Impressions? Kadam has greater than 7 billion banner impressions per day.

• Traditional Push Notification

Push notifications are like little nudges reminding your viewers about you. Kadam’s push promoting format’s site visitors quantity is a staggering 12 billion notifications per day.

If subtlety is your fashion, then Clickunders are your go-to format. They pop up behind the browser window, capturing consideration with out interrupting the person’s searching expertise. This much less intrusive method has earned an honest quantity of impressions on Kadam, at just a little over a billion per day.

• On-Web site Push (In-Web page Push)

Kadam’s On-Web site Push is a variant of the common push notification format, nevertheless it reveals up solely when the person is lively on the positioning. Proper now, Kadam provides greater than two billion in-page pushes day by day.

Lastly, there’s the In-App Push format. Designed particularly for cell purposes, these adverts pop up whereas the person is interacting with the app. It’s an efficient technique to seize the person’s consideration. Kadam delivers greater than a billion of those daily.

Converts Nicely for A number of Verticals

Kadam is an promoting platform that performs nicely throughout varied industries, together with:

• Installs (app builders and software program firms)
• Betting
• Finance (monetary establishments and fintech startups)
• iGaming
• Relationship (grownup and mainstream)
• Sweepstakes
• Well being
• Grownup content material
• E-commerce
• Crypto-related companies

These sectors can leverage Kadam’s vast attain and conversion capabilities to spice up visibility and buyer acquisition.

Two Marketing campaign Administration Choices

Kadam comes with two marketing campaign administration choices: Self Service and Full Administration.

For individuals who wish to retain full management over their campaigns, Kadam’s Self-Service choice is an ideal selection.

This platform empowers advertisers by giving them the required instruments to handle their campaigns independently.

With this feature, you management every little thing from advert creation and viewers concentrating on to efficiency monitoring and optimization.

The self-service platform’s user-friendly interface lets you streamline marketing campaign administration, supplying you with the liberty to scale your campaigns and obtain your promoting targets at your individual tempo.

On the opposite finish of the spectrum, Kadam offers full administration for advertisers preferring a extra hands-off method.

If in case you have a check finances of $500 or extra or when you’ve got reached a spending threshold of $1,500 inside a month within the Kadam system, a devoted supervisor can be assigned to you. This skilled will take cost of your campaigns, guaranteeing a seamless expertise.

In case your finances is $1,000 or extra, Kadam will present Full Administration, together with full management, organising promoting campaigns, and optimizing quite a few campaigns.

This feature lifts the burden off your shoulders, permitting you to focus in your core enterprise whereas the

Kadam professionals handle your promoting campaigns skillfully.

Three Fee Fashions

Kadam provides three versatile cost fashions for advertisers to select from based mostly on their distinctive marketing campaign targets:

Ideally suited for these trying to drive site visitors to their web sites, advertisers pay solely when a person clicks on their adverts.

This mannequin ensures you’re paying for tangible person engagement, making each penny rely.

That is obtainable for all advert codecs.

Good for model consciousness campaigns, the CPM mannequin fees advertisers for each thousand impressions their advert receives.

This cost mannequin focuses on visibility and doesn’t assure engagement, so it’s, subsequently, cheaper than every other cost mannequin.

That is obtainable for all advert codecs besides Clickunder.

With the CPA mannequin, advertisers pay solely when a person not solely clicks the advert but additionally completes a conversion.

This mannequin ensures you’re paying for desired outcomes, making it the right enterprise mannequin for associates who earn from conversions.

It’s only obtainable for Push Advertisements and Clickunder adverts.

Fraud Filter

With a staggering quantity of site visitors flowing by Kadam’s platform each second, it’s straightforward to fret about whether or not you’re truly getting site visitors that’s value paying for.

There are a variety of doubtful sources on the market, and it may be scary to lose all of your cash to fraud site visitors. To fight this, the platform makes use of a common anti-fraud system that filters out bot and fraud clicks.

Clicks or impressions which are discovered to be doubtful can be eliminated out of your official stats and can be counted beneath “free clicks.” As its identify suggests, you’ll not pay for these.

Dependable Assist Crew

I hardly ever add the presence of the help crew as a most important function, however Kadam’s crew actually exceeded my expectations.

Their response time is lightning quick—I get a response inside just some minutes of posting a query within the reside chat.

Moreover, the representatives are pleasant and affected person. Irrespective of what number of questions I had, they responded with professionalism and utmost politeness.

The best way to Begin Promoting with Kadam

Whether or not you’re a seasoned advertiser or a newcomer to the sphere, the method of beginning with Kadam is remarkably easy and easy.

Within the upcoming part, we’ll stroll you thru the steps to launch your first promoting marketing campaign, making the seemingly daunting process nothing greater than a breeze.

Making a Marketing campaign

Step 1: Signal Up

First issues first, you’re going to want to create an account. Head over to Kadam.internet and click on on the sign-up choice. Select Advertiser and fill in your particulars on the following web page.

Step 2: Get to Know Your Dashboard

When you’re signed in, you’ll land in your dashboard. That is the place all of the magic occurs! You possibly can monitor your campaigns, take a look at your stats, and handle your account. Spend a while getting conversant in it.

Kadam will provide a tour of the dashboard upon logging in for the primary time, so that you’ll just about perceive the place every little thing goes.

Step 3: Create Your First Marketing campaign

Now, it’s time to create your first advert marketing campaign. Search for the “Create Marketing campaign” button on the higher proper nook of your dashboard.

The fields you should fill out are fairly primary, such because the marketing campaign identify, URL, cost mannequin, and advert format.

On the left is an inventory of macros you’ll be able to add to your URL.

If you’re utilizing any of the trackers under, your monitoring platform would have already got a template for Kadam, so select that when including a site visitors supply in order that the macros can be pre-filled accurately to your URL.

Right here’s an inventory of trackers with Kadam templates or integration:

Subsequent, there’s a portion for Template of Acceptance, which is presumably the conversion standing, particularly Accepted, Maintain, and Rejected. You possibly can set your individual template or choose from any of the pre-made ones. That is elective.

You’ll then have to pick the advert format: Native, Banner, Push, or Clickunder. For those who select Push, you’ll be requested to pick both On-Web site Push or Traditional Push. You may as well choose each.

Beneath that is the choice to decide on the nation concentrating on after which the part for putting your bid (CPM, CPC, or CPA goal).

You possibly can place as little as $0.00001 or 0.001₽, however in fact, don’t count on any site visitors with a bid that low, so test the site visitors web page for reference on the suitable bid to position. You may as well place your CPA purpose so the platform can evaluate the outcomes to your purpose.

You possibly can decide to focus on a number of international locations per marketing campaign, and extra importantly, you’ll be able to apply a distinct bid and CPA goal per nation.

Step 4: Set Your Marketing campaign Targets

We’re nonetheless on the identical web page for marketing campaign creation, however this part is about your marketing campaign parameters. Kadam has the next concentrating on choices:

• geolocation – That is for narrowing right down to particular areas or cities of your pre-chosen international locations.
• connection sort – Wifi or 3G/LTE
• ISP
• classes – Based mostly on IAB checklist.
• audiences – based mostly in your assortment of audiences. It may be included (whitelist) or excluded (blacklist) from the marketing campaign. You possibly can add multiple, and you should utilize the AND or OR circumstances.
• platform – This consists of every kind of working programs and variations.
• system – This consists of every kind of gadgets obtainable at this time—Desktop, Smartphone, Phablet, Pill, Console, Sensible TV, or Others. Every of those most important classes has itemized gadgets which you could choose or deselect.
• browser
• Subscription age (for those who selected push)
• browser language goal
• exclude and embody – This part is for many who know the area identify or the ID of the web site they wish to exclude or embody.
• blocking IP tackle – The choice says “blocking,” however it’s also an exclude/embody checklist based mostly on IP.

When you’ve stuffed out the filters above, the graph on the suitable of the web page will present an estimate of the site visitors you’ll get based mostly in your bid.

Step 5: Setting Marketing campaign Limits

Now, on the very backside of the web page, you’ll be requested to set the boundaries of your marketing campaign. The one one required is the day by day finances, for which you’ll set as little as $5.

Different choices for limiting are:

• Whole marketing campaign finances
• Possible most loss – This one is calculated based mostly on advert spend minus income.
• Each day conversions restrict
• The utmost variety of transition per day – The transitions right here means clicks, in response to their help crew (undecided why they don’t simply place the phrase clicks right here).
• Exhibit the advert no more than (clean) occasions per (clean) days.
• Show the marketing campaign lower than (clean) occasions per (clean) days.
• Minimal variety of impressions on the websites.
• Most variety of views on the websites.

Beneath the Marketing campaign Limits is the Scheduling or day parting portion.

I also needs to add that among the info on the thought bubble whenever you hover over a query mark doesn’t make sense.

Like within the picture above, you’ll be able to set the utmost variety of views on the websites.

For those who place 1,000 on this discipline, it means you count on your adverts to nonetheless present up on web sites that haven’t reached 1,000 views, proper?

However based mostly on the thought bubble, it says, “don’t show adverts on web sites the place impressions per day are lower than the required quantity.” So this implies if a web site has, let’s say 10 views, your adverts will cease exhibiting there as a result of it’s lower than 1,000, proper?

I consider this can be a translation problem, and I hope Kadam corrects this misinformation instantly in order that advertisers received’t get confused.

Step 6: Add Your Creatives

After clicking on the “Create a Marketing campaign” button, you’ll be taken to the following web page the place you’ll be able to add your advert. Surprisingly, Kadam permits as much as 100 creatives to be uploaded per day! For those who can spend extra a day (like $500 a day, as an example), your day by day add restrict will even enhance.

In line with the help crew, the add restrict refreshes daily and that there is no such thing as a restrict to the variety of creatives you’ll be able to add per marketing campaign. That’s very astounding.

Right here’s how the supplies (a.ok.a advert creatives web page) seems like for push:

Kadam doesn’t provide any form of advert preview, although.

One factor I like is which you could add {metropolis} and {space} (for the area) macros. These might help adapt your adverts and make them personalised to the individual viewing them.

After finishing the advert creation, click on on the Create button. Alternatively, if you wish to add extra creatives, click on on Save and Add Extra.

Your marketing campaign will now be added to the queue for approval. Kadam guarantees 24/7 availability of moderators, so even on a weekend, you’ll be able to count on your marketing campaign to be moderated inside hours, if not minutes, after submission.

Step 7: Including Postback URL

This step is for many who wish to ship again to Kadam your conversion knowledge. It’s particularly necessary for those who select to make the most of the marketing campaign limiting part we mentioned above.

Something that requires info on conversions, you have to ship it again to Kadam for the constraints to work correctly.

Anyway, it’s not instantly obvious how you can add your postback URL, nevertheless it’s straightforward sufficient. Simply head over to the campaigns web page and search for the marketing campaign you simply added.

Proper throughout it to the far finish of the desk, you’ll discover a number of choices to handle your marketing campaign.

This consists of:

• Change – That is the choice for enhancing your marketing campaign.
• Pause
• Transfer to Archive
• Duplicate
• Postback URL
• Delete

Choose Postback URL. A small pop-up will seem, exhibiting an incomplete Postback URL. The help chat may also open up, asking for the tracker that you’ve got in order that they will present full directions in addition to the complete postback URL for such tracker.

If none of your trackers are included of their checklist, you need to attain out to the help crew for help.

Nevertheless, it’s extremely possible that you just’ll must manually arrange the parameters in your tracker, in addition to manually add the macros to your postback.

Including Funds

It’s necessary to notice that your marketing campaign won’t run, not to mention be despatched to moderation, till you’ve gotten added funds to your account.

To do that, click on on both Stability in the principle menu or Add Funds within the left nook of the interface.

Kadam provides quite a lot of funding choices for advertisers, making it handy and versatile to satisfy their particular wants. The minimal deposit required is $100 for the preliminary cost.

Earlier than doing that, although, use our unique Kadam coupon to get the code for a ten% top-up bonus!

For subsequent deposits, the quantity is decreased to $50 until the advertiser chooses to make use of a financial institution switch technique, which requires no less than $500.

The platform accepts a broad array of cost strategies to cater to its various worldwide person base. These embody Financial institution Card funds in EUR, Financial institution transfers, PayPal, Paxum, WebMoney, and Capitalist (RUB and USD).

As well as, Kadam additionally accommodates digital foreign money transactions, accepting funds in USDT.

With this array of cost choices, advertisers from throughout can simply fund their advert campaigns on Kadam.

Viewing Experiences & Optimizing Campaigns

As soon as your marketing campaign is up and working, monitoring its efficiency is essential. Kadam offers a number of choices for viewing complete studies in your advert campaigns.

These are:

• Common Statistics
• Marketing campaign Statistics
• Click on Statistics
• Conversion Statistics – This report primarily examines conversions, together with the time of click on, time of motion, time of conversion, marketing campaign ID, inventive ID, URL, space, IP, quantity, and standing.
• Web site Statistics – That is the most effective report back to view if you wish to optimize your campaigns. This offers stats per web site ID so you’ll be able to add websites to your blacklist or whitelists.

To view these studies, click on on Statistics, then choose the choice you need.

You additionally view Marketing campaign Statistics and Web site Statistics for a selected marketing campaign by clicking on these choices beneath the Marketing campaign Title:

In terms of optimization, Kadam provides guide blacklisting from the Web site Statistics web page.

Simply tick the checkboxes subsequent to the websites you wish to pause, then press the Add to Blacklist button. Alternatively, you’ll be able to click on on the Add to Blacklist hyperlink proper throughout the web site ID, on the far proper of the studies desk.

Kadam Professionals and Cons for Advertisers

Now that we’ve got mentioned the options and walked you thru the method of organising an advert marketing campaign on Kadam, let’s take a second to guage the platform.

Professionals:

• Giant site visitors quantity: Having no less than 37 billion impressions per day is to not be regarded down on.
• Granular Concentrating on: The choices that will help you discover your audience are on par with trade requirements.
• Actual-Time Analytics: Efficiency monitoring and reporting is complete, with analytics being up to date in real-time.
• Number of Advert Codecs: Kadam lets you select from a number of high-performing advert codecs.
• Choice for CPA bidding: Different platforms have a minimal advert spend requirement earlier than permitting advertisers entry to CPA bidding. This promoting community doesn’t have such a requirement, permitting even new media consumers entry to this cost mannequin.
• 24/7 Moderator Availability: This isn’t one thing that many digital advertising and marketing networks can say. Kadam’s 24/7 availability of moderators makes it so that you just don’t have to fret about ready for days to your adverts to be accepted.
• Inexpensive charges: The charges are so reasonably priced that even the common bids per nation and per advert format are decrease than most advert networks.
• Limitless Advert Creatives per Marketing campaign: I’ve by no means seen every other community that enables this. The one restrict is the quantity you’ll be able to add per day. The mere undeniable fact that this DSP can deal with that a lot knowledge could be very spectacular.
• Superior Buyer Assist: The very best I’ve seen within the trade! They’re quick, useful, at all times obtainable, and well mannered.
• Fraud Filter: If the standard of sure clicks is absolutely low, Kadam robotically classifies them as “free clicks” so advertisers received’t must pay.

Cons:

• Simplistic Interface: Whereas it does the job, I discover Kadam’s interface to be too simplistic, and I consider that it could actually (and ought to be) improved to look extra skilled and fashionable.
• Variable Advert High quality: Whereas Kadam has strict tips for publishers, there may be variability within the high quality of site visitors advertisers obtain.
• No Choice for Auto Optimization: By now, I by some means count on promoting networks to supply auto optimization based mostly on guidelines for all advert varieties since guide optimization may be tedious.
• No Advert Preview: I like checking how an advert inventive (notably for native adverts and push adverts) seems first earlier than working them, and I can’t do this with Kadam.
• Translation Points: Some fields throughout marketing campaign creation may be complicated. For example, what does a transition imply when limiting the variety of transitions? (Apparently, transitions are clicks.)

The best way to Earn Cash as a Writer with Kadam

Getting began with Kadam as a writer is a wonderful technique to monetize your web site’s site visitors and improve your revenue margins. Right here’s a fast information that will help you navigate the platform and create profitable advert placements.

Step 1: Signal Up

First issues first, you should enroll on Kadam’s web site. You’ll discover the method easy, requiring primary info similar to your identify, e mail tackle, and password.

Remember to overview their phrases and circumstances earlier than continuing.

Step 2: Familiarize Your self with the Dashboard

Identical to with creating an advertiser account, publishers are given a fast tour of the dashboard upon logging in for the primary time.

Step 3: Including Your Web site

When you’re already conversant in the interface, it’s time so as to add your web site.

You’ll first be requested for the positioning identify and URL, then on the following step, you’ll be requested for entry to web site analytics platforms LiveInternet, Yandex, or Google Analytics. That is needed for his or her moderation crew to overview the positioning and guarantee compliance with the platform’s necessities.

Apart from basic restrictions, to be accepted, the web site must have a minimal of 500 distinctive customers per day over the previous 14 days.

After this, the following step is to proceed with the affirmation of rights, which is actually the web site verification course of. You possibly can obtain a file and add it to the basis of your web site, or you should utilize the Meta Tag choice.

If you’re prepared, click on on the Examine button to proceed with the verification course of. When you’re web site is verified, you then’re all set to create adverts.

Step 4: Select Advert Placement

Subsequent, resolve what sorts of adverts to advertise and the place you need them to look in your web site.

You may have the liberty to decide on the location and advert format that most closely fits your web site’s design and content material.

Make sure that to position the adverts strategically to maximise visibility with out disrupting the person expertise.

Step 5: Monetize Your Visitors

Now, it’s time to monetize your site visitors. When you’ve arrange the advert placements, Kadam will show adverts to your web site guests. Every click on or view earns you cash, so it’s in your greatest curiosity to drive as a lot site visitors as doable to your web site.

Bear in mind, the important thing to profitable advert monetization is delivering high-quality content material that pulls and retains customers. So, maintain your content material partaking, recent, and related.

Step 6: Monitor Your Efficiency

Lastly, keep watch over your advert efficiency. Kadam offers complete analytics, serving to you perceive how your adverts are performing. Use this knowledge to tweak and optimize your advert placements over time.

Step 7: Withdraw Your Earnings

After all of the onerous work of organising your web site, attracting guests, and internet hosting adverts, the following step is to reap the rewards of your efforts. Kadam offers a user-friendly course of to withdraw your earnings.

To do that, navigate to the ‘Funds’ part of your dashboard. Right here, you will note your present stability and the choice to withdraw funds.
Kadam provides varied withdrawal choices for publishers, although every of them have their very own minimums. The bottom is thru QIWI for 10 Rub and Paypal for $10 USD.

Different payout strategies embody financial institution switch, USDT, Paxum, Capitalist, Webmoney, Yandex.Cash, wire transfers, and financial institution playing cards for Russia and the CIS area.

All in all, changing into a writer with Kadam is a comparatively easy course of with doubtlessly profitable outcomes. Simply keep in mind, persistence and steady optimization are important.

Kadam Professionals and Cons for Publishers

Let’s delve into the benefits and downsides of using Kadam as a writer. Understanding these facets might help you make an knowledgeable choice about whether or not the platform aligns along with your monetization targets.

Professionals:

• Monetization Alternatives: Kadam offers publishers with a number of advert codecs to maximise their earnings.
• Versatile Fee Phrases
• Actual-Time Analytics

Cons:

• Advert High quality Management: Whereas Kadam has strict tips for advertisers, there may be variability within the high quality and relevance of adverts displayed on completely different web sites or apps, which may affect person expertise.
• Fee Delays: Some publishers have reported delays in funds, which might have an effect on their money stream.

Kadam Verdict

In conclusion, Kadam is undeniably a fantastic choice for advertisers trying to scale their successful campaigns. With its excessive volumes and reasonably priced charges, it offers a wonderful alternative for achievement.

Nevertheless, it’s necessary to notice a few downsides that I personally skilled. The shortage of an advert preview function and auto-optimization generally is a bit inconvenient.

Regardless of these minor drawbacks, Kadam stays a useful platform for reaching promoting targets.