Beauty

Behind the Scenes at Attract’s First-Ever Better of Magnificence Reside

Allure


One of many longest traces of the day started on the toes of Danessa Myricks, the make-up artist and 2023 recipient of Finest Blush (Cream, Compact). “I noticed a few of these faces a number of weeks in the past,” she stated, contemporary off of a retailer’s magnificence occasion. “However the vibe is totally different right here. There’s an intimacy.” She regarded round, wordlessly acknowledging the irony of an “intimate” gathering of 1,000 strangers, however nearly all of them have been tightly engaged in dialog with another person, smiling, laughing, possibly about cream blush. “Spending a day with the Attract neighborhood IRL is a dream come true,” stated Attract editor-in-chief Jessica Merciless. “The Attract crew is so keen about bringing our viewers one of the best — one of the best professional recommendation, one of the best merchandise, one of the best reporting on essentially the most difficult magnificence questions — and to see that keenness mirrored again at this occasion feels magical.”

There have been model activations all through the 22,000-square-foot house. Right here, Danessa Myricks Magnificence (at left) and Glow Recipe.

Eugene Gologursky/Getty Pictures

One other room hosted a variety of discussions all through the day, with names like See The Science (transformative hair makeovers with Nexxus and hairstylist Lacy Redway) and Lovely As You Are (delivered to you by AARP). Together with Merciless, LOVED01 founder John Legend and dermatologist Naana Boakye shared an interesting dialog about the way forward for inclusive skincare; later, Merciless chatted with Netflix’s Too Scorching to Deal with star Melinda Berry on stigmas surrounding injectables. “After I was developing as a magnificence editor, it was all about getting another person’s face, like, ‘Make me appear like J.Lo.’” Merciless stated to the viewers. “Today, it’s not a glance, however a sense.”