As we speak on the podcast, founding father of Blackjack Apprenticeship Colin Jones shares his journey from being knowledgeable blackjack participant to constructing a profitable on-line model.
He is constructed each a preferred web site and YouTube channel for his enterprise and mixed, they assist him usher in 7 figures per yr.
He joins us to share a ton of actionable suggestions primarily based on his personal expertise.
Initially, he targeted on SEO (website positioning) for his web site, however quickly realized the facility of video in boosting site visitors and engagement. So he started creating high-quality movies for his touchdown pages, leading to elevated site visitors and click-through charges.
Over time, Colin realized he’d should strategy YouTube in another way, shifting his focus from rating in search outcomes to creating content material that might have interaction and retain viewers.
Thumbnails and the primary 30 seconds of a video seize viewers’ consideration and encourage them to proceed watching. And to draw viewers, Jones break up checks thumbnails, evaluating the method to advertising and marketing a film, with the thumbnail performing because the film poster and the primary 30 seconds because the film trailer.
However he additionally emphasizes a number of instances – the significance of watch time and delivering worth all through all the video.
And sustaining high quality and worth all through all the video is crucial for retaining viewers’ consideration.
Understanding the viewers and their pursuits is vital to creating compelling video content material. Researching profitable YouTube movies in the identical area of interest can present insights and inspiration for creating partaking content material.
And Colin shares a bunch of nice suggestions, a few of which can shock you.
For example how audio high quality and lighting trump digicam high quality.
Brief-form content material, akin to YouTube shorts and TikTok movies, will also be a helpful addition to a video technique and appeal to new subscribers.
Monetizing that viewers is not all the time simple although.
And Colin emphasizes the significance of getting a helpful product and creating content material that speaks to the best buyer. Video is discovered to be simpler in constructing belief and likability in comparison with written phrase alone.
The objective is to offer worth by YouTube movies and steadily lead viewers to the web site (in a non-salesy manner). On the web site is the place the extra sales-focused movies may be discovered. Even displaying how embedding movies have helped his website positioning with an elevated time on web page and EEAT.
Colin even shares how camera-shy folks could make use of YouTube to develop their enterprise, akin to utilizing voice narration with B-roll or partnering with skilled YouTubers.
Total, Colin Jones shares a masterclass in how one can leverage video to spice up site visitors and engagement with what you are promoting. By specializing in watch time, delivering worth, and understanding your viewers, you possibly can create compelling content material that grows your viewers and enterprise.
Watch The Interview
Subjects Colin Jones Covers
- What acquired Colin in Blackjack
- Making tens of millions counting playing cards
- Beginning his blackjack website in 2008
- Model constructing from the beginning
- His present numbers
- Implementing movies for website positioning
- Creating movies for touchdown pages
- Video CTAs vs web site CTAs
- Creating for audiences, not algorithms
- Watch time
- Cut up testing thumbnails
- Tips on how to discover the best subjects
- Recycling subjects
- Significance of b-roll
- Tips on how to leverage YouTube shorts
- Utilizing movies in your website
- How camera-shy folks can nonetheless use video
- And a complete lot extra…
Hyperlinks & Sources
Transcription
Jared: All proper. Welcome again to the area of interest pursuits podcast. My identify is Jared Bauman. As we speak, we’re joined by Colin Jones with Blackjack Apprenticeship.
Colin: Colin, welcome. Thanks for having me.
Jared: I am excited for as we speak’s dialog. We’re speaking about your web site, however actually extra from the attitude of video and video is a subject that we dance round a lot right here on the podcast, however we’ve not had a video centric, a video targeted interview in fairly some time that I can keep in mind.
So welcome on board. I can not wait so that you can, to, to, you realize, educate us right here as we speak. Yeah, pleased to
Colin: share no matter is
Jared: useful. Um, hey, so earlier than we get into the nuts and bolts, why do not you give us some backstory on your self? I do know you’ve got a cool story that, um, that, uh, which you can sort of give us slightly perception
into.
Colin: Yeah, the backstory is I graduated from faculty with a math diploma and was ready tables at Purple Robin. And a pal talked about that he was studying a e book on card counting and loaned the e book to me. And it was written by a PhD in arithmetic. All of it appeared to make sense. And I believed I might most likely do that.
I stay within the Seattle space the place there is a tribal casinos and these little mother and pop casinos. And so me and me and this, uh, pal acquired into it. And what began out as this little facet hustle to sort of fill within the earnings hole, uh, inside a couple of months, we had been making a pair hundred {dollars} an hour taking part in, taking part in blackjack professionally.
That became, uh, doing that. We ended up operating a staff that beat Casinos for about three and a half million {dollars}. There is a documentary on the Blackjack staff known as Holy Rollers, if persons are , however, uh, you realize, that was not the objective. The objective was to not be, you realize, operating 1,000,000 greenback card counting staff.
That was simply sort of the place we ended up. And we had been making an attempt different enterprise fashions the entire time from. Little e commerce web sites again in, in 2005, we began our first e commerce and people failed. And we tried different issues and someplace alongside the road, it was like, you realize what? We’re actually good at educating folks card counting.
What if we make a web site about that? And that is how Blackjack Apprenticeship began again in 2008. And, uh, that is been my important, my important gig sort of, uh, yeah, for, I imply, I began taking it severely over a decade in the past and that is been what I have been doing.
Jared: Are you continue to heading into the casinos and, uh, uh, you realize, uh, sort of rolling out with 100 {dollars} an hour, a pair hundred {dollars}, a pair million?
Colin: Uh, you realize what? Yeah, I’ve acquired six children. I like working from dwelling. Um, however I do discover myself, uh, round casinos right here and there. And yeah, I, I would not go right into a on line casino if Wasn’t anticipating to generate, uh, no less than 100 {dollars} an hour for my time.
Jared: I imply, there’s additionally a extremely popular film, proper? I can not keep in mind the identify of it.
I ought to’ve regarded it up earlier than we began 21. That is the one. Yeah. I imply, uh, I’ve to say I, I used to be a math main in faculty. So, um, you realize, watching that film definitely acquired my wheels spinning and acquired me excited. I by no means did something with it, however I felt the identical sort of like, I really feel like I might do that.
Um, but it surely’s superb. What was the. Possibly just like the, only one actually like hilarious story that comes out of all of your card slicing days and, and, and all of the sort of experiences you’ve got.
Colin: Oh, one, one story. I do not, I do not know if I might consider, nicely, I imply, uh, yeah, I can not consider one story, however, uh, , beating a on line casino for 50, 000 and I am having no concept who I’m or what I am doing.
That is, that is essentially the most thrilling half, however I have been, you realize, requested to go away numerous casinos, uh, ran into celebrities like Mike Tyson or a few of the, uh, Los Angeles Lakers in excessive limits rooms. Um. These, these are a few of the enjoyable, thrilling issues, however then it is also like, you realize, they’re, they’re the terrible elements of it getting thrown out of my lodge room in the course of the evening as a result of it will get, you realize, lastly found out who I used to be and what I used to be doing.
And, and, uh, you realize, I do not, I do not know. That is what involves thoughts. Yeah,
Jared: nicely, we will transition from the thrilling to what most likely most would not take into account an adrenaline rush, which is constructing an internet model, however thrilling otherwise. I suppose you would say, um, you began the web site in 2008, like possibly simply give us some timeline by way of the place that was with what you had been truly doing on the time.
Was this one thing that you simply simply began to have like a touchdown web page or was this if you began in 2008 actually turning into your sole focus of the place you need to put your time and power?
Colin: So we had mates that had been within the e commerce area, a pal of ours, he had began just like the primary fan website for Tolkien.
And this was like earlier than Lord of the Rings films got here out. And in order that led him into website positioning as a result of he w he was only a Tolkien fan began a web site. After which earlier than he knew it, he was making a killing. Uh, you realize, as an e commerce man within the early 2000s. So he was a great pal of ours and he was like, Oh yeah, you would do that kind of, um, membership website round your stuff.
And, they usually sort of confirmed us a easy path. Properly, uh, we need to have it prepared for 21, the film, which got here out in 2008. And we barely did, we, we had it up there and it was. , fairly easy, but it surely was not our important factor. It simply was kind of, we’re making an attempt these facet hustles trigger we knew we did not need to be in and beating casinos, you realize, full time eternally.
It was about 4 or 5 years later is after I determined to cease operating this blackjack staff. I I have been operating it by my, all of my twenties and. However I do not need to do that eternally. So I transitioned out of that and simply mentioned, I am going to determine this web site. Um, I had a pair different e commerce websites and so I used to be engaged on these too, however this was the one that actually, you realize, um, had a model behind it, to be sincere.
That was when penguin and panda got here out the opposite manner. I had a web site that I used to be making a couple of thousand {dollars} a month off of promoting bathe curtains. It was like, it was similar to complete area of interest, you realize, after which panda and penguin come out and the factor went to creating 0 a month. Whereas Blackjack Apprenticeship, it was a model.
It began as a model. Um, and in order that was the one which, you realize, was much less of sort of a hack and fewer of an website positioning hack and actually round creating true worth for folks. So after all that was the one which, uh, you realize, was an actual enterprise.
Jared: We’re in that stage proper now, the place plenty of the emphasis in current Google updates has been on actual companies.
E com is definitely one thing that appears to be rising and Google is in favorship of, so that you, you realize, you would possibly’ve been forward of your time on a few totally different ranges
Colin: there. All trial and
Jared: error. Truthful sufficient. Truthful sufficient. , um, Hey, so let’s speak about the way you, uh, grew the web site to the place it’s and the model, I do know we have got plenty of video subjects we will get into, possibly I all the time wish to ask earlier than we get into a few of the nuts and bolts, like, are you able to inform us slightly bit about the place, you realize, the, the model or the web site is at as we speak, whether or not it is movies and site visitors, whether or not it is earnings as a collective entire, whether or not it is the web site you need to do, however simply to present folks an concept of the scope that we’re speaking about as we sort of proceed to the remainder of the dialog.
Colin: Yeah, I, uh, I ought to actually know our numbers higher, however, uh, the YouTube channel as of as we speak has like 450, 000 subscribers. Um, the, the web site is admittedly robust on site visitors. I do not even know what it’s. Um, however, uh. Yeah. Anyway, it is, I might look it up, however, uh, good, good site visitors. I actually labored on website positioning for these first 4 or 5 years.
Um, however have actually primarily targeted on video since then, so far as earnings, uh, you realize, it, uh, It brings in seven figures. Um, I do not actually like speaking an excessive amount of about that trigger that is not likely the objective. I did not got down to make seven figures. I got down to construct a great enterprise that supplied plenty of worth, however the extra worth we add, the extra, uh, you realize, worth it captures as nicely.
Jared: Yeah, no, that, that is a lot. I feel listening to 450, 000 subscribers, um, places your video, uh, chops in perspective and, you realize, the web site. As a enterprise, you are producing fairly a bit. So I feel it simply provides folks the power to sort of hear what you are saying. And from somebody who began in 2008, who did not have a clue what they had been doing with all these items now to see the place it’s as we speak, like there’s plenty of worth we’ll get out of listening to about, about your journey.
Um, you realize, I imply, I feel that the premise of the dialog as we speak, no less than, no less than what I do know, and inform me if I am flawed, however like. Principally you turned a video and prime quality movies to as an effort to spice up website positioning, like, uh, particularly round your touchdown pages and also you began getting a great suggestions loop.
Like when did you strategy your web site from that perspective? When was that first began? And possibly stroll us by a few of the particulars that went into these first few movies.
Colin: Yeah, so like I mentioned, I actually targeted on website positioning. We truly, we had a YouTube channel from the very starting, um, and we truly acquired fortunate.
When, when 21, the film got here out, we acquired fortunate with the, the primary video for how one can depend playing cards. Um, but when anybody, for anybody that is aware of YouTube, you may get fortunate with a video and it is simply going to die off over time for those who do not frequently sort of keep in, um, you realize, in YouTube’s good graces so far as offering high quality content material commonly.
In order that, that died off and I did not know how one can replicate it. We tried another movies, however. We did not know what we might accomplished proper there and we positively weren’t, weren’t repeating it. So I targeted on website positioning. It felt like what I might wrap my head round and management simply creating, you realize, possibly we needed to rank for how one can depend playing cards on Google and I might simply sort of skyscraper method, simply say, Hey, how am I going to construct the easiest web page on the web round this?
And would try this after which sit again and, you realize, hold doing that with web page after web page, but it surely reached some extent the place I used to be studying about how web sites that had been including video to their touchdown pages had been getting higher rankings in Google. So I made a decision, nicely, let me attempt some video, not for YouTube, however actually simply to attempt to get extra site visitors to our prime touchdown pages.
And I attempted it with two pages, our how one can depend playing cards web page and our blackjack technique charts web page created these two movies. And I used to be fortunate that I had a pal that was a former videographer turned. Seven determine card counter. And he mentioned, Hey, I am going to, I am going to show you how to, you realize, lighting video. However to be sincere, you do not want a videographer to do that.
You simply have to know how one can, how one can craft a top quality video. Similar to you possibly can craft a top quality web page for website positioning. You craft a top quality video. That is going to be compelling from begin to end and name somebody to motion. So I did that and it simply, the site visitors to these pages went. , doubled or 5 X.
Um, and the clicking by charges doubled and that led to saying, okay, nicely, I did with these pages. Why do not I do that for the house web page for the gross sales pages? And we truly modified our lead magnet from an e-book to a video mini course as a result of we’re promoting our important product was a membership, which most individuals purchased for the video course.
It was like, why use e-book to get folks to purchase video? Let’s use video. So we made it. This new mini course that was six movies and it took me every week to create. It wasn’t this enormous, tough factor, however that I feel forexed our, our, uh, conversion fee. And so then it was like video, you realize, folks had been saying, Hey, the web’s transferring video first.
This was, you realize, six, seven years in the past. It has completely, for those who have a look at the statistics, it’s completely moved video first. However, uh, it was like, okay, nicely let’s work out YouTube as one other. Uh, you realize, piece of the funnel to get extra folks to the web site as a result of, Hey, the video is working for website positioning, however man, if we couldn’t have all of our weight on simply website positioning for all of our site visitors, then we have got a more healthy enterprise, you realize, not a one legged stool, however you realize, including extra legs to the stool is the way in which I used to be excited about it.
What had been
Jared: the, you mentioned you switched to creating video that wasn’t making an attempt to rank in YouTube. Like what had been the, what had been the change? So that provides somebody an concept. I am making an attempt to suppose in my head of how I might make a video, to not rank in YouTube, however to simply sort of stay by itself, by itself, um, on a, on a
Colin: webpage.
Yeah, it actually has to do with what is the, what is the subsequent step. So if somebody’s coming to a touchdown web page, meaning they, they acquired to Google that they need a query answered. In order that video ought to reply the query very nicely in a manner that will get folks to know, like, and belief you and calls them to a really particular motion.
So if it is the fundamental technique charts web page, it is saying, Hey, , Hey, this is what fundamental technique is. It is the optimum option to play blackjack, blah, blah, blah, blah. After which on the finish to obtain our chart, click on beneath or to affix our free mini course, click on right here, regardless of the name to motion is. YouTube is a special factor.
YouTube. Um, most YouTube site visitors is not search. In order that was an enormous change. I wanted to flip to not consider YouTube by way of search, however consider it by way of what’s known as discoverable content material. YouTube is aware of every thing about everybody on YouTube. They know what content material you are going to like. In order a YouTube creator, you are making an attempt to create content material that your viewers that does not even find out about you’ll like.
And in order that could possibly be, you realize, um, the 5 mostly misplayed blackjack fingers. Properly, that isn’t about how one can depend playing cards. Nonetheless, I will, from the primary second to the final, I will present as a lot worth as I can. That, that’s each entertaining and academic. And the decision to motion will not be the web site.
It is to not obtain one thing. It is to observe one other video. That subsequent video will probably be like, Hey, and if you wish to learn to play higher, watch our video on fundamental technique. You then get them to observe that video. After which on the finish of that, you say, Oh, fundamental technique is nice, however you are not going to beat the sport with that.
You want to learn to depend playing cards. Watch our video on how one can depend playing cards. So that they’re, they’re to a web site. It is to get folks to that subsequent step, which might be e-mail checklist, you realize, a product, whereas YouTube, the decision to motion. 99 % of the time is watch one other video.
Jared: We had any person else on prior who talked about how for them, the important thing to unlocking succeeding in YouTube was to essentially perceive the algorithm.
And I am listening to you sort of discuss a bit about how like, Hey, calling folks to maneuver away out of your video. Is not essentially the most effective transfer as a result of it pushes the majority of individuals away from YouTube, which isn’t what YouTube desires. And also you say like, no, the decision to motion ought to be watch one other video. So. Um, what different like YouTube algorithm sort issues did you be taught within the course of of just about making content material that wasn’t for the algorithm?
Colin: There is a actually nice video that Peter McKinnon simply put out that’s about YouTube technique as a result of persons are saying, you realize what, it is known as one thing like, is YouTube the issue or am I? And in it, the man that he interviews says, substitute the phrase algorithm with viewers. So we’re not making an attempt to beat an algorithm.
We’re making an attempt to achieve an viewers. And if you actually perceive that you simply say, you realize what? My best buyer is on the market. If I create content material for them, that will get them to observe as a lot of my content material as doable. YouTube goes to search out them. They are going to serve them my content material. And so, yeah, watch time is admittedly vital.
It, you need to belief, you need to belief that not promoting is the most effective factor to do 90 % of the time. The most effective factor to do is watch time as a result of. Uh, how do you inform the, the algorithm what’s good? Properly, it is what folks watch. And so if, you realize, if Jared comes throughout my video as a result of YouTube suggests it, he, he watches it, will get to the tip and watches my subsequent video in YouTube’s thoughts.
It’s on Jared likes my channel. He likes my content material and they will hold serving him my content material. Till he stops watching it. And in order that’s the place you need each video to be given credible quantity of worth from first to final second and, uh, actually pitch watching one other video. After which, you realize, the ten % of it may be like, Hey, to be taught extra, you realize, you bought to go right here, however, however once more, that is all, that is 10 % of your content material tops.
Jared: So much’s made in regards to the first 30 seconds of the video. Is it as vital as folks make out? And whether it is, what retains folks, uh, engaged?
Colin: Yeah. I imply, the primary 30 seconds is vital, however I would say each second is, is vital. Which means, um, yeah, if somebody watches the primary 30 seconds, however they drop off earlier than you recommend they watch one other video, then you definately’re not going to get.
, that, that, uh, and, and that is quite common is we’re, if we’re used to writing weblog posts or that sort of content material, then you definately summarize on the finish, YouTube, you do not summarize, you’re educating, you are giving worth instantly as much as saying now watch this video. Um, however yeah, after all the primary, I consider it like, um, films earlier than somebody watches a film first, they may see the film poster or the thumbnail for a film on rotten tomatoes or no matter it might be, if that.
If that thumbnail will not be compelling, nobody’s going to observe the trailer. In order that’s the place YouTube thumbnails are extremely vital. We break up check thumbnails. Um, you realize, we provide you with two very totally different concepts, like utterly totally different concepts. One may need my face on it. The opposite would possibly, you realize, be an image of a blackjack desk with one thing that is going to trigger intrigue or curiosity.
However that is sort of just like the film. Yeah. However then somebody normally then watches the film trailer, proper? Earlier than they go and spend 17 bucks to see a film. Properly, that film trailer is like the primary 30 seconds of a YouTube video. That is the place you’ve got acquired your hook that somebody says, Oh yeah, you realize, the thumbnail and title.
Made me need to watch the primary 30 seconds, however that first 30 seconds is the place I am dedicated to proceed watching this video. In order that’s the place you bought to ship the hook that claims, why is that this going to be a price? What they will get out of seeing it. Um, and, however then you definately, you do acquired to maintain giving worth all the way in which to the very finish as a result of persons are ADD on, on YouTube.
There’s so many different thumbnails to click on on and so many issues vying for his or her consideration. You have to be high quality from first to final second. I do not
Jared: know if that is extra of a, of a topical roadmap query, or if it is only a straight, you realize, subjects. And brainstorming query, like the place do you, since you rattled off a few titles simply off the highest of your head a couple of minutes in the past, you are like, they will watch this they usually’ll go to this they usually’ll go to that and, um, so that you appear to have a very good understanding of like what your viewers desires.
Um, I am pondering of the particular person listening who does not. Actually perceive what their viewers would possibly need on YouTube, who possibly such as you, they posted a few a bunch of movies and one actually hit, however they have not been in a position to replicate that, however they do not actually have an avatar in thoughts in terms of their viewers, you realize, they usually do not essentially, they don’t seem to be in a position to rattle off subjects that they may know.
Possibly they may try this of their weblog. Possibly they will do their web site or about their product. However in terms of video content material, they cannot
Colin: try this. Yeah, I would say two issues. One, if you realize your Avatar on on by your weblog or by search site visitors. It is best to know them. It is best to understand it. , it is the identical particular person.
It is simply your best buyer. However the actuality is YouTube is the second largest search engine. So that very same avatar can also be on YouTube. Um, however the second factor I would say is you possibly can go to YouTube and you may search, um, subjects that you simply, you suppose like, Oh, nicely I wrote weblog posts about this. Yow will discover different movies.
, from different careers which have accomplished nicely. Um, so it is like if, for those who’ve acquired 5 concepts and also you search them and you will discover, Hey, who did, who did this nicely on YouTube? After which you have to watch their video. Properly, why did it do? Properly, what are they doing? Proper? Um, and. Form of reverse engineer. Okay.
That is, you realize, that is how I might create in the identical manner, the skyscraper method, have a look at the highest 10 pages and say, what are they doing? Proper. Properly, you are able to do the identical by watching the YouTube movies which have, you realize, over 100 thousand views or, or, you realize, no matter that. And, uh, work out what they do proper with the title and thumbnail.
Um, you realize, folks do not know this. Mr. Beast has been an element since he was in like highschool, Mr. Beast, the primary YouTuber. He is been part of a gaggle that each day discusses thumbnails and YouTube movies. He is analyzed all of the YouTube movies over, you realize, 100 million views. This. It is, it’s extremely mathematical, similar to website positioning, you realize, or strategic.
I ought to say.
Jared: I like the way you slipped the phrase mathematical in there.
Colin: That is the way in which I, you and I feel Jared.
Jared: I, nicely, music to my ears. Um, Hey, so let’s, let’s monitor again to, to, to your progress and stuff. We sort of, uh, you realize, took slightly deviation there to speak about YouTube technique, however, um, you realize, you began doing this in bulk.
When did issues, uh, sorry, what had been the outcomes from all this focus? I feel you talked about that it actually had an impression on the enterprise, not solely by way of sort of visibility, but additionally by way of revenue.
Colin: Yeah. So what was that roadmap? Like,
Jared: yeah, precisely. Like how shortly did you develop and scale the content material?
How shortly did that have an effect on the, on the enterprise? What kind of impression did it have?
Colin: So, so the, the video on the web site labored straight away. Um, I, you realize, I had all these, uh, Spencer noticed me give a chat at a factor and I had all of the numbers in my discuss. Properly, I’ve forgotten them. Trigger that was like a month in the past, six weeks in the past.
However, um, you realize, it was like site visitors doubled in a short time. Um, after which began including it to the remainder of the web site. All of that stuff labored. And I am like, all proper. Now let’s do it on YouTube and it did not work it took for a whole yr. So I put out, I made a decision to place out a video each two weeks in prime quality, you realize, acquired a good digicam and lighting and all that stuff, had an editor.
edit it along with B roll and stuff like that. After a yr, the channel had grown from solely 6, 000 subscribers to 9, 000 subscribers with, with all that effort. Properly, on the identical time, there was an precise scammer, like a man that did not know what he was speaking about making card counting movies on YouTube that had grown to 50, 000 subscribers in that very same time interval.
And it was actually irritating, however sort of like that Peter McKinnon video, I needed to ask, like, is YouTube flawed or am I, and I knew it was me. So I used to be like, what’s he doing? And it was like, oh, he is actually compelling. Despite the fact that he is mendacity, he is very compelling. My stuff will not be compelling. And so, um, I dove into some programs and discovered from some consultants, acquired some actually good suggestions and determined to double down.
So the subsequent yr I would mentioned, I will do a video each week. However we will up the standard, just like the hook, I will script. It will be a top quality hook, nice thumbnail, give worth from starting to finish, you realize, simply do every thing proper. And in that subsequent yr we acquired to 100 thousand subscribers after which this, the scammer acquired banned from YouTube.
So it, it did repay. It, it took a yr of failing after which a yr of getting it proper. However getting it proper actually was understanding. Um, you realize, what sort of content material is, is attention-grabbing. Um, not from a topical standpoint, however from a supply standpoint, uh, giving worth from first to final second, you realize, this is a suggestion.
As an instance it is a listicle of 5 issues that you will speak about, you realize, um, the highest 5 misplayed fingers in blackjack. I gave that instance earlier. Properly, I am not going to say one, two, three, 4, 5. I will say 5, 4, three, two, one, as a result of folks need to hear, nicely, what is the primary.
Hand misplayed. So I will ship it in a manner the place the ending is the, the, you realize, the climax of the video and, and for extra watch this video, you realize, it is compelling from, there is no filler, there is no rambling, which I am going to do for those who simply. Ask me a query. I am going to ramble. No, I will know my bullet factors and we will edit down something that appears boring.
Minimize it out. And that is going to be the ultimate YouTube video is, is as a lot worth from first to final second.
Jared: How did you provide you with the subjects? I imply, is it, you realize, we’re used to, for those who’re a blogger and also you’re listening, you are used to key phrase analysis, proper? And also you’re used to. To know the various kinds of key phrases.
And you realize, we acquired the, the, the large header key phrases, the cornerstone model content material. We have the lengthy tail key phrases which might be much less aggressive. We have the totally different types. You bought the versus and the listicle, such as you talked about. Um, you realize, I’ve talked to folks prior to now about key phrase analysis because it had been for YouTube, however.
How did you go about discovering this? And I am significantly desirous about what you probably did if you realized that it wasn’t working very nicely. , um, you had solely 9, 000 subscribers, however you had plenty of movies that you simply’d already accomplished at that time. Did you scrap these and simply begin over remaking it?
I am simply curious the way you unwound all that. There’s,
Colin: there is no cause to scrap previous movies on YouTube. Um, you realize, simply, simply depart it there. , um, there’s some. Terrible movies. I am embarrassed to have, nicely, they’re nonetheless up who cares. Uh, it is about creating high quality content material transferring ahead, however you realize, there’s slightly little bit of that, you realize, for those who’ve constructed a web site, you realize, that the highest.
Issues persons are going to be desirous about. Properly, these are all YouTube movies, however you need to consider it by way of, nicely, what is going on to be essentially the most compelling, intriguing title, thumbnail, and option to ship it, you realize, a weblog submit, folks scroll, they see the, the, you realize, subheadings. And they also would possibly skip, they’re like, okay, I will skip previous this.
Um, that is the way in which we learn video. You don’t need that. It is gotta be qual, each second must be price watching. So, um, anyway, yeah, you, you realize, your huge subjects, however I’ve a Google doc the place I am simply all the time throwing in concepts in there, no matter it might be. And, uh, after which I am going to decide, okay. And, and I all the time batched movies if I used to be placing out for.
In a month, I might define, I decide 4 subjects, define 4 subjects, movie 4 subjects all in someday in order that I am not, you realize, filming each week, however, uh, however yeah, I simply have this checklist. I would say, okay, nicely, I gotta do 4 movies. What are the 4 that appear to me essentially the most attention-grabbing? Um, there’s slightly little bit of pondering.
With YouTube, you possibly can go slightly bit off of your key. So I I am going to do, we simply did a video about, um, dishonest methods from sellers. Properly, that is not a factor {that a} card counter is anxious about in 2023, however within the Nineteen Sixties and seventies. , it was one thing you needed to fear in regards to the video. It isn’t related to as we speak’s card counter, however it’s an superior, actually artistic video, so you possibly can go slightly off matter so long as it will get folks into the funnel that may add worth to your best buyer.
However yeah, I simply all the time have a listing that I am including to and. , brainstorming and simply choosing the most effective subjects from it. And a few of it is trial and error. A few of our issues, folks love the movies about backoffs, getting thrown out of casinos. Um, you realize, and, and that
Jared: sounds intriguing to me, to be sincere with you.
Colin: So we have accomplished fairly a couple of round that, simply totally different. And there, some folks say you would do the identical subjects yearly, just a bit bit totally different angle on it. You do not have to come back up, you realize, you possibly can’t say, nicely, I created this. We’re truly proper now, we’re a few of the movies I filmed.
5, six years in the past that did not do nicely and saying, Hey, how might we do these? Properly, now, so, uh, I’ve heard of instructional YouTube channels that do the very same subjects each single yr. They do not say, Hey, I did this a yr in the past. It is only a new probability to create a very superior video. That is gonna, you realize, serve their viewers.
I need to
Jared: ask you in regards to the precise filming of the movies and once more, um, I hope this could be useful for lots of people listening as a result of you’ve got a, uh, a YouTube channel that actually, it appears to me being an out of doors perspective, you’d need to be possibly filming in a on line casino lots, or no less than establishing a stage of some types.
It looks like it is. Considerably location particular. And once more, I am excited about lots of people who’re like, I run a finance weblog, like the place, what do I, I run a journey weblog, however I am at dwelling after I do, like, I am making an attempt to consider these folks and making an attempt to get in your head about how vital the setup, the make-up, the placement, the filming, the precise, every thing apart from what you say, um, within the video is.
Colin: Yeah. Make-up is not part of my course of. Um, yeah, there’s, there is a actually, if folks need to perceive YouTube, it was Tim Schmoyer from Video Creators that taught me this, however there is a e book known as Primal Branding, and it will get into the actually robust manufacturers, the Nikes. The Patagonia is the Coca Cola’s.
They’re not likely simply promoting tennis sneakers or jackets or gentle drinks. They’re persons are interested in the model due to, of some kind of values and beliefs round it. And even your set, you realize, the way you movie is part of that primal branding. For me, I might say 90 % of my movies are at this blackjack desk with the identical backdrop and the identical lighting, and folks come to sort of count on and.
, no, like, and belief or, or, you realize, it is like, um, it is the identical with Joe Rogan’s set, you realize, folks come to count on it and, and to really feel snug there. Um, so, you realize, you do not, you needn’t change. I truly most likely would not change my location on a regular basis, except, you realize, except you’re Mr.
Beast or, or Mark Rober or one thing like one thing like that. However, um, yeah, I B roll is admittedly enormous. Actually enormous. It is known as a visible interrupt. It could possibly be a decrease third graphic, you realize, so for those who’re doing a listicle, it could possibly be like quantity 5. It could possibly be including textual content. It is simply the best time within the video to emphasise what you are saying, or it could possibly be B roll.
So a couple of issues we have accomplished. There’s all types of, um, you realize, like I inventory photograph sort web sites which have video, video B roll, um, Um, and you may join it. You can obtain any B roll video you suppose you’ll ever use in your channel, after which you would cancel after a month and try this for 5 totally different B roll web sites.
You can rent a videographer. Videographers should not that costly, you realize, possibly 40, 50 bucks an hour and say, you realize what, I will put collectively this B roll checklist. We did this the place it is dealing. , fingers of blackjack or we simply got here up with a listing of something we might ever need. Employed a man for a day and it value, you realize, 300 bucks or no matter.
And we acquired slo mo. , 4 Okay B roll of something we thought we’d ever need. After which we have got that at our disposal for any video we do. Um, so there, there are methods that if it is a journey vlog, I would discover somebody in that location or a journey YouTube channel, discover somebody within the Bahamas or Costa Rica that could be a videographer and say, Hey, how a lot wouldn’t it value to get, you realize, a day’s price of video shot?
It could possibly be. , drone. After which, you realize, I imply, a videographer is aware of, is aware of how to do that. I am positive you need to pay slightly bit of cash, however you are going to have one thing that almost all different folks do not, do not have. And all these visible interrupts, all these issues are protecting folks intrigued and, and having fun with the video.
Jared: So that you’re saying is that this podcast interview, that is going to go on YouTube, just about breaks each one of many vital sides for YouTube.
Colin: Podcasts are totally different, you realize, um, the thumbnail must. Make folks know what they’re moving into. And, and if the thumbnail says, Hey, oh, yeah, that is going to be a protracted type interview, then folks know what what to anticipate for it.
And, uh, you realize, yeah, Joe Rogan, he does not have all these visible interrupts. But when it is if it is one thing, you realize. It is a totally different, I suppose, sort of completely. And
Jared: I used to be being tongue in cheek by saying that. I imply, Spencer and I joke on a regular basis that anytime anyone watches a podcast interview for an hour on YouTube, it is such a, uh, it appears to be anti YouTube platform by way of what performs finest on YouTube.
Colin: It does. However, um, you realize, if. If it is an hour lengthy interview and persons are watching half-hour, that is 30 minute watch time. Yeah, it is lots. YouTube likes that. Yeah, that is a great level. It would be higher in the event that they watched all the video, however you are getting half-hour of watch time. And you realize what? We’re about 30
Jared: minutes in proper now.
So you bought to say one thing actually highly effective to maintain folks round to the tip right here.
Colin: Actually, uh, I imply, I, I used to be simply going to say you, you completely threw
Jared: me off. I am sorry. I could not assist it. I used to be simply trying on the clock and it mentioned half-hour. So, yeah. Um, nicely, good. I, I, I’ll use that as a transition as a result of that is my subsequent query.
Um, you, you, you’ve got in our notes, you mentioned it a few instances, possibly simply from a excessive stage, what are issues? That go right into a YouTube video being prime quality and I am, I am utilizing air quotes on goal for these of you listening on the podcast, as a result of I imply that, you realize, you hear that and you are like, cool, however making a top quality video is so subjective.
Like, what are the stuff you even have seen time and time once more, development out to creating your video larger high quality in, in each your readers, your, your watchers, your viewers and YouTube, um, uh, throughout the board.
Colin: Properly, in an analogous manner that as an website positioning, you are obsessive about analytics. As a video creator, you are obsessed along with your viewers retention graph.
The viewers retention graph is our Google analytics of YouTube. You possibly can see the place folks drop off. I had an editor that I used for plenty of years that she was skilled by YouTube. She’d go to YouTube’s headquarters to be taught from them. And she or he would inform me, cease utilizing the phrase. So I might begin. Each bullet level with, so if you wish to, she mentioned, each time you had been used the phrase, so your viewers retention graph drops.
Wow. My, my level is, as you have a look at the viewers retention graph, you’ll be taught what am I doing flawed right here? Or what am I doing? Proper? One other factor is have a look at different movies, change into a scholar of YouTube movies. How are movies that you simply get pleasure from? All of them share these primal branding components. In the event you, for those who learn that e book or, or simply learn the CliffsNotes model, have chat TPT, inform you a abstract of primal branding.
You will see each profitable YouTube channel understands these items both intuitively or they’ve studied it. You can additionally say, yeah, what thumbnail, why did, what thumbnails appeal to me and why then put your personal thumbnail. There is a service we use. I do not keep in mind what it’s, but it surely principally is a web page of thumbnails, similar to you are scrolling by YouTube and you set yours in the course of it.
And also you say, does it appeal to my consideration? Trigger you, as you are engaged on the thumbnail, you may be like, that is nice. You then put it on a web page of thumbnails and you are like, mine may be very boring. Why would I ever watch that one? Um, so analyze the thumbnails, analyze the hook, um, and keep away from something that’s going to drop off retention.
Additionally audio high quality is extra vital than video high quality. Proper. So earlier than I might get an costly digicam, I might get good audio. what? The audio I used for years was like a 12 lapel mic on Amazon, but it surely nonetheless was good high quality. Um, you realize, lighting is extra vital than the video digicam. Um, simply change into a scholar of it.
Similar to with website positioning, you change into a scholar of what sort of content material attracts an viewers.
Jared: Let’s discuss slightly about quick type content material. Um, uh, and likewise, uh, any of the opposite issues which might be taking place in YouTube these days and actually in video content material typically, so I might rattle off a bunch for you, you seize any of those, if you would like, inform me about the way you’re partaking with them and possibly something that we will be taught from, um, quick type video can imply plenty of issues, proper?
However possibly if it is vertical video, YouTube shorts, Instagram, Tik TOK, um, you realize, you began off with doing. YouTube movies per se. And the way have, how has your technique modified in any respect? On the subject of a few of the quick type stuff,
Colin: this has been one thing we simply sort of stumbled into this yr. And to be sincere, the jury remains to be out on the worth of it.
However what we began doing it was truly, um, you realize, a YouTube guide, she, she stored saying attempt shorts. And I mentioned, nicely, why? And she or he’s like, nicely, simply attempt them. So what we began doing is taking, um, sections of our movies that already existed. And enhancing them to be vertical format, placing the textual content of what I am saying on overlaying it on the video and arising with a great title and publishing it.
The wonder is, you realize, if we have got a pair hundred movies at this level, nicely, then we most likely have, you realize, 4 or 500 good shorts of content material if, if the content material’s good. So we began publishing these and, and we’re getting extra subscribers to our channels from these shorts now. Then from our lengthy type movies, it is, it has been very attention-grabbing.
Uh, it is, it is little or no effort. I haven’t got to provide you with a brand new concept. My we have tried utilizing AI to do the quick, like seize shorts and people do not work. So it is truly my editor. Watching a video and grabbing the couple of sections that appear good. Developing with a very good title for it after which publishing it.
We put two out every week. It is like Tuesdays and Fridays. We put out a brief and it is actually driving, you realize, the vital factor is not views who cares, but it surely’s driving subscribers. Now for me, the true query is, is it high quality subscribers? Is it subscribers which might be my best buyer? Which can be going to change into, you realize, uh, by our membership.
And that is the place I mentioned that the jury remains to be out, however then quantity of subscribers is driving for its effort. It’s actually, uh, sort of thoughts blowing. Properly,
Jared: excellent segue. So I do need to spend the final little bit of time speaking about how this drives income, as a result of. Um, and nearly just like the catch 22 of all this, I suppose I am going to use to set the stage for the final half for the final a part of our dialog.
Like catch 22 is strictly what you mentioned. The extra that you simply succeed on YouTube appears to be straight associated to how nicely you retain folks on YouTube, proper? Like. Your video success and your ongoing channel success has to do with protecting folks engaged and bouncing from video to video, however but to generate profits on YouTube, everybody says you bought to get them off of YouTube as a result of the one option to make actually generate profits on YouTube is with their advertisements they usually pay fairly dangerous, fairly poorly.
And I am guessing you are not right here to inform me that you simply’re making all of your cash on YouTube advertisements. So how can we. How can we navigate movies contributing to our backside line and contributing to the income of our web site and our model and our firm, but additionally nonetheless becoming inside the way in which that we succeed on YouTube?
Colin: Yeah, I imply, actually two issues. One is having a product that’s helpful. If the product off off YouTube, the product in your web site is a price that if it fills. Uh, a necessity that your buyer has, you realize, that is, that is a very powerful factor, however the, the second half is admittedly. Once I create a video, I am pondering of my best buyer.
I am pondering of the folks that have come by our coaching which have made six, seven figures from card counting. Who’s that particular person earlier than they find out about our enterprise and the way do I create content material that is chatting with them? And, uh, actually the objective of YouTube is know, like, and belief. Get them to know who you’re.
The issue is earlier than we had a YouTube viewers, nobody on YouTube knew. Blackjack Apprenticeship. However the subsequent step is to get them to love you. And what I’ve discovered is that video Like and belief you. Um, video is way simpler to get somebody to love and belief you than written phrase alone. A podcast, you realize, they get to spend that point with you the place like, Oh yeah, I like this man.
I belief this man. I might buy from this man. Um, that is lots simpler in video than it’s with, with written phrase. And so the objective is to create actually good content material that is offering worth on YouTube. And, you realize, I say, I give the hook. After which we acquired our little intro slide and I say, Hey, I am calling from blackjack apprenticeship.
I have been a card counter for over 15 years or no matter. I’ve, you realize, I’ve, I’ve revamped 600, 000 counting playing cards. I ran blackjack groups that beat casinos for roughly 4 million. And now I educate others by blackjack apprenticeship. That is it. However folks know there’s this factor. I am not saying go to Blackjack Apprenticeship.
I am simply in 10 seconds saying who I’m, why they need to belief me, and I get into giving worth. And I belief that over the lengthy haul that may get folks over to the web site. There are occasions the place in a video the most effective factor, the most effective instance of what I am speaking about could possibly be In our membership, the place if I am saying, Hey, it is advisable to know the way a lot to guess.
Properly, now we have this betting, you realize, this is our betting software program. , I am not promoting it. I am simply letting them know, or it is advisable to practice until you are excellent. In order that could possibly be coaching software program. And it is a B roll of our coaching software program. There are these little issues. If it is creating an including worth, I’ve principally by no means promote, however folks know, they know that.
, I can not say by no means, I might say 1 % of the time I say, and if you wish to take this actually severely, now we have a membership that teaches you nuts to, you realize, soup to nuts, how one can change into a profitable card counter, watch this video, you realize, no matter. Um, however promoting is, may be very, very secondary trusting that if I present worth and folks know that I’ve a helpful product, they will make their manner over there.
Jared: Yeah, we speak about lots, proper? You hear talked about lots like product market match, you realize, and it nearly looks like. Uh, movies for you’re so intently aligned to what you are promoting on the finish of the day that possibly I might even go slightly additional than what you mentioned and say you needn’t promote as a result of the match is so obvious that if, if, if somebody’s able to make a purchase order they usually’re watching that video, they’re so intently aligned that you do not even really want to promote.
A delicate point out is all it wants for somebody who’s able to sort of pull the set off.
Colin: Yeah. And there could possibly be a delicate point out for those who do have an e-book or. Some kind of lead magnet, you realize, however I nonetheless would have the decision to motion. , you would say now we have a lead magnet within the description, however if you get to the tip of the video, 90 % of time, you need to be calling them to observe one other video and simply belief that getting a bigger attain extra time with that particular person will probably be extra helpful than sending them to the web site as, as powerful as it’s to not attempt to ship them straight
Jared: to the web site.
No, I feel you sort of despatched round some extent that I have been fumbling with my thoughts for the final hour, proper? As we have accomplished this interview, prefer it simply feels increasingly that the most effective gross sales tactic is nearly the anti gross sales tactic and the most effective technique you possibly can have is protecting them engaged along with your movies on YouTube, protecting them watching, hopefully subscribing, hopefully coming again, hopefully persevering with to interact.
And through that course of, trusting you extra so in order that after they’re able to make that buy, as a substitute of you sort of giving them a suggestion, it is extra about them than taking the subsequent step ahead.
Colin: Yeah. Yeah. I imply, you would step again and say, what’s my enterprise mannequin and the way does YouTube match into it? Um, once more, video, possibly it is, possibly it is not primarily for YouTube.
Possibly YouTube is the way in which to construct belief by way of E E A T. , you’ve got a YouTube presence and it, it proves you are an actual authority on this. You are not, you realize, simply somebody taking part in the website positioning recreation, however work out the way it matches into your mannequin and you realize, sort of how one can get folks to know that subsequent factor with out sending them away from YouTube as a result of it is, how do you get momentum on YouTube for those who’re continuously sending folks away from
Jared: YouTube?
And I acquired to inform you, Colin, you are a podcast hosters dream right here. You simply teed me up once more. My subsequent query was going to. B to sort of convey it full circle and return to the web site and speak about the way you’re utilizing these movies in your web site. You simply sort of teased me there. Um, you’ve got this very profitable YouTube channel as we speak.
How are you utilizing these movies? Are you embedding them in your content material? Are you placing them on product pages? Are you simply so curious? Like, how are you utilizing all this again now in your web site? That is additionally rising very efficiently. Yeah,
Colin: we do not have all of our YouTube movies on the web site. I it is most likely time to have a look and say, is there some content material we must always create on the web site round a few of these?
Movies, but when there’s a good match, if there is a touchdown web page or a, you realize, a weblog submit the place a video can be a pure match, then after all I need to add it there as a result of it should add extra worth to the shopper, you realize, um, it is one thing like one thing like 90 % of individuals say they need extra video.
From manufacturers on on-line. So yeah, if I’ve a video that may assist reply a query in addition to written phrase, I ought to completely put it there. However then I am going to consider, nicely, what’s, what is the name to motion. Possibly I movie a separate, a special name to motion than the YouTube video. That is getting them to take a subsequent step on the web site.
Not watch one other YouTube video, proper? So I will suppose by, nicely, how does this match within the funnel on the web site? And the movies, the gross sales web page movies on our web site, these should not for YouTube. These are, hey, somebody’s gotten to the web site. They’re within the product. Hey, how do I, you realize, allow them to know the worth they will get in the event that they join our paid product or no matter it might be?
And
Jared: I feel that is an attention-grabbing distinction you make as a result of most individuals, after they hear video, they’re pondering, I will embed my YouTube movies, that are designed to maintain folks on YouTube onto my web site. You are creating both the identical video with totally different hooks and totally different name to actions, otherwise you’re creating fully totally different movies and then you definately’re placing these movies as standalone on the web site.
Is that proper?
Colin: Yeah, precisely. Uh, little or no gross sales movies on YouTube, however now we have gross sales movies on the web site that we filmed individually and, and yeah, it is, it’s extremely simple to have a special name to motion. Yeah. Um, or we’ll use Wistia that has a pop up on the finish of the video to present their identify and e-mail to get our, you realize, lead magnet.
Um, so simply excited about it. You simply acquired to consider the funnel and
Jared: the way it matches. Yeah. Um, you had commented I feel throughout that presentation that Spencer noticed a month or two in the past that your web site site visitors grew fairly a bit. If you actually went all in on video, um, like simply, simply to, to unpack {that a} bit extra, like what we kind of touched on the start, by the way in which, I spotted that, however to, to, to circle again on now that folks have the total scope and breadth of what you are doing on YouTube and the way you are creating movies.
Like, what do you suppose had been the compelling factors about why your web site site visitors grew a lot from video?
Colin: Yeah, I feel time on time on web page is, is vital. Uh, I additionally suppose that Google goes to prioritize. Pages that do have video on it, particularly YouTube, you realize, uh, however I feel it is the time on time on web page, you realize, and, and the clicking by charges it, that video folks stayed on the web page lots, lots longer, and we’re extra more likely to click on by to a subsequent factor.
And people are all optimistic. Alerts, uh, to Google. After which, you realize, in a EAT world, you realize, it is, it is a optimistic sign to Google that you’re an professional, you’ve got acquired authority, uh, you are reliable. Um, it is, it is tougher to be what Google does not need if you’re going by the trouble of filming movies round your content material, like movies that get good watch time, not simply.
Video is not the objective of movies that serve your
Jared: viewers’s objective. Yeah. Checking the field that you’ve got an embedded video and transferring alongside. Is not the objective. The objective is to create a video that sure, checks the field, however truly engages them to your timeline web page and all the opposite metrics which might be related to that go up precisely.
Um, uh, man, Colin, this has been nice. Uh, A lot for coming. And I do know I’m, uh, I am impressed to double down on video after speaking to you, which is a type of issues the place I feel all of us understand it. And I suppose I am going to end by asking this query. Lots of people listening, not everybody, however I do know there is a section of the viewers listening to going like, man, I might wrestle a lot on video.
I might actually wrestle to place my face in entrance of in entrance of a digicam. And document and all that. Like, do you’ve got any suggestions or simply ideas for them? Um, uh, as a result of I am hoping that, you realize, some folks listening to possibly beforehand had dominated out doing video content material due to these kinds of elements, possibly would be capable to recover from the
Colin: hurdle and begin.
Yeah. There was a slide in that discuss the place I mentioned, it does not should be you doing, doing all of the content material. Um, I am not a fan of. AI script, studying a script for, in your video, as a result of I do not suppose you are going to construct no like, and belief that manner, however you realize, there, there is a YouTube channel that I actually like the place it is the man for the primary 15 seconds.
And possibly the final 15 seconds the place he is establishing, you realize, the hook after which the decision to motion, the remaining is all voice narration with superior B roll. It is product evaluations. And it is like, you realize, the hero of the video is the product, not him. And so it is little or no of him. That is one option to do it.
One other is for those who can, there are YouTube content material creators on the market that do not have a enterprise, they’re creating movies and possibly they have 5, 000 subscribers or 10, 000 subscribers, or possibly they’ve. 50, 000 subscribers, they don’t seem to be making a dwelling off of it, however they’ve confirmed they will create content material.
You can accomplice with them and say, Hey, I need you to be the face of this channel. Clearly, you understand how to make YouTube movies. And I’ve seen manufacturers doing this the place they do not know how one can get, how one can create good YouTube movies, so they may rent they usually’ll even let the particular person promote their private YouTube channel.
Um, they’re hiring them, possibly paying them 500 bucks to create this superior video, however they know as a result of they’ve a enterprise that’s driving folks to. The YouTube advert income, it is, it is actually, it is nothing to me. It covers the price of making the movies. It is the enterprise that makes all the cash off of it.
So you would accomplice with another person. You possibly have a enterprise accomplice. That is extra of an extrovert they usually’re prepared to be the face of the channel. Otherwise you suck it up. Like I do. I am an introvert. I do not like being on digicam, however I do like creating six and 7 determine card counters. So I’ll get behind that digicam as soon as a month to, to movie a video.
, I will screw up so many instances, however my editor will make it look good. And I do know that then we’re persevering with our mission of, you realize, constructing the enterprise and creating folks kicking casinos. However I,
Jared: uh, an instance I all the time give as a channel, I wish to observe lots. Um, and it is, um, the world, in response to Briggs, um, I do not know what he is as much as, however I do not, I do not know.
He is most likely proven his face sooner or later, however I’ve watched most likely no less than 100 movies and by no means seen his face and his movies are killing it. They usually get plenty of watch time and stuff. And he is an excellent. Or a tour and stuff, however you realize, wish to your level, like there’s so many various methods to do that.
Proper? So, um, nicely, good,
Colin: I am going to say, I am going to say this. Go forward. Yeah, I now do a video a month. Um, I did a video every week for a yr to get momentum. After which I backed off and did a video each 2 weeks for a yr. And my query is, might I hold the identical fee of subscribers with much less content material? After which after a yr of that and saying, Hey, we’re doing simply as nicely with a video each two weeks.
I mentioned, can I do a video a month? So there may be the entire YouTube burnout factor. However for those who get sort of that flywheel, similar to with website positioning, you realize, you get that flywheel going of high quality content material. It is simply protecting sufficient. To let YouTube know, Hey, you are still partaking folks. You are still attracting an viewers.
After which they will serve movies which might be 5, 10 years previous. If it is prime quality content material,
Jared: it is nice. Yeah. It is, it is, it is acquired a lot that mimics website positioning, you realize, by way of, uh, you realize, uh, Movies that may final will proceed to drive site visitors will proceed to stay in evergreen format. So, uh, it definitely has so many similarities You simply acquired to nail the the manufacturing facet It is as a substitute of hiding behind a pc and I say hiding tongue in cheek However as a substitute of being behind a pc you bought to get out in entrance of a digicam now So slightly totally different there, however anyhow Colin, how can folks observe together with what you are doing?
Colin: Uh, I do not know why somebody would need to observe alongside You can subscribe to our YouTube channel if you wish to see how we’re pulling it off. It is blackjack apprenticeship I feel it is youtube. com slash BJA movies. Um, apart from that, you realize, except you are desirous about card counting, there’s most likely no cause to observe alongside, however hopefully this helps folks consider how they may use video to construct their, their area of interest web site.
Jared: Properly, cautious calling. You may need a pair different math nerds like me on the market that may will come observe alongside only for the maths facet of it. So,
Colin: Hey,
Jared: thanks a lot. We’ll get these, uh, within the present notes for you, for you, however, um, Colin, thanks a lot. I discovered a ton about video. I recognize you being on board as we speak.
Congrats in your success. Admire you approaching and sharing.
Colin: Yeah. Thanks for having me. It is plenty of enjoyable. All proper. Speak quickly.
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