Ofer Tirosh is not any stranger to failure.
In reality, the primary few companies he launched didn’t succeed. Nonetheless, when he tapped into his ardour for various languages and cultures, he was capable of create Tomedes.
Tomedes is a translation and localization company that serves greater than 95,000 shoppers around the globe. He works with 20,000 translators, and his firm has been ranked among the many greatest translation companies within the US and is among the 100 rising the quickest in Israel.
And Ofer doesn’t also have a background in translation.
Preserve studying to search out out:
- Why he created the corporate
- His principal advertising and marketing methods
- His ideas on website positioning
- His method to key phrase analysis
- His content material creation course of
- The assets he recommends
- His go-to instruments
- The largest problem he is confronted
- His biggest accomplishment
- His principal mistake
- His recommendation for different entrepreneurs
Meet Ofer Tirosh
I’ve three wonderful daughters and a loving spouse. I consider in having wholesome habits like meditation and train. I attempt to hike typically, like as soon as every week, as a result of I like nature. I typically do it on my own.
In my free time, I hang around with pals. I attempt to journey, nevertheless it’s principally for work-related functions.
I really graduated with a level in industrial engineering, not majoring in languages. I labored as an industrial engineer for a while, managing strategic gross sales and groups.
That is the place I acquired began in understanding the calls for and pains of consumers and arising with options for them.
However I’ve at all times had a ardour for languages and tradition since childhood.
Why He Created Tomedes
After I closed my second enterprise, I started researching industries the place I may see potential in rising a enterprise.
I made a decision to create a translation firm as a result of I knew the digital age would result in many companies increasing internationally, resulting in a requirement for language and translation providers.
Additionally, as I discussed, I’ve been fascinated with cultures and languages since childhood.
So though I didn‘t have a background as a translator, I used to be decided to discover this ardour within the translation business and help companies to develop and broaden their horizons within the markets they‘re increasing into.
However once I first entered the interpretation sector in 2007, it was an underdeveloped business.
I noticed a whole lot of gaps whereby I believed my translation firm, Tomedes, may accommodate what was missing within the buyer expertise.
As a tech-driven firm, we now have used a number of instruments and translation applied sciences that may help us in our translation course of through the years.
Tomedes’ first venture was 19 cents, which I may always remember, even after 16 years. It was my first profitable order.
Since then, we now have achieved a lot through the years, corresponding to having three ISO certifications and making a platform for our 20,000+ distant native translators.
Due to our international pool of native translators specialised in varied sectors, we provide technological and multilingual options to SMEs and Fortune 500 corporations in 120+ languages and 950+ language pairs worldwide.
Ofer’s Foremost Advertising and marketing Technique
Once I began advertising and marketing Tomedes, I did chilly calls and requested companies, notably legislation corporations, in the event that they had been concerned about our translation providers.
Since then, loads has modified in our advertising and marketing technique, and that’s primarily due to the rise of the Web and website positioning.
Customers aren’t simply persuaded and influenced by promoting and chilly calling. So our advertising and marketing technique is to create related and helpful content material to bolster our website positioning technique and assist set up Tomedes’ model.
It has at all times been our advertising and marketing goal and has yielded spectacular outcomes through the years.
As a translation firm, we provide multilingual website positioning analysis to companies seeking to develop into one other market. So it’s not stunning that our web site can also be obtainable in one other language.
Many companies fail to contemplate that multilingual website positioning follows the identical ideas, however some key phrases can be totally different, even whether it is in English.
For instance, within the US, “cellphone” is a key phrase, however in Germany, it might be “helpful,” whereas in Belgium, “gsm” or “moveable.” So earlier than you translate your web site to make it extra accessible to worldwide customers, conduct your analysis first.
The Significance of website positioning
website positioning is significant to our advertising and marketing because it helps our target market and potential shoppers by making it simpler for them to search out us.
Due to this, our technique has revolved round a customer-centric method. We do that by understanding our shoppers and their wants and addressing their challenges and ache factors.
Key phrase Analysis
When conducting key phrase analysis, we first determine our superb buyer and create a profile of our purchaser persona.
We then make the most of varied website positioning instruments for our key phrase analysis, determine our goal customers’ intent, and conduct a competitor evaluation.
Hyperlink Constructing
Having authoritative domains referencing your web page is a sign to Google that your web page is of top quality, because it signifies that different websites discover your content material to be helpful.
A few years in the past, we tried writing content material a few standard subject. It was about the best way to become profitable, and it wasn’t immediately associated to our business as a result of we thought it might naturally appeal to hyperlinks and enhance site visitors to our web site.
It failed as a result of we didn’t think about that Google examines your web site’s experience and determines the worth of the content material.
From this expertise, we realized to grasp our goal readers and create high-quality content material that is related to our area of interest and to the readers.
His E mail Checklist
Our electronic mail checklist is tied to our weblog. By way of creating high quality content material, we’re capable of enhance the variety of individuals on our electronic mail checklist in addition to subscribers to Tomedes Translator Hub.
Apart from utilizing content material creation instruments when writing our weblog article, we totally make the most of them by creating them into movies and posting them throughout social media.
His Content material Creation Course of
As I discussed, we’re targeted on offering helpful and related content material to our target market by figuring out their challenges and ache factors.
We conduct key phrase analysis, examine market gaps, and see what rivals are doing and what we are able to do in our personal distinctive means that they haven’t accomplished but.
We additionally take heed to suggestions and insights to make sure our content material resonates with our goal customers.
Ofer’s Favourite Sources
One podcast that I comply with is Founders. It discusses founders from totally different corporations.
Throughout my free time, I learn a whole lot of books. I’m studying some biographies like Shoe Canine, by Phil Knight.
Different books that I may suggest for these simply starting their journey as entrepreneurs are By no means Break up the Distinction, by Chris Voss, Rules, by Ray Dalio, and Measure What Issues, by John Doerr.
His Go-To Instruments
Since my enterprise is a translation firm, we use varied instruments to rapidly remodel content material from one language to a different whereas guaranteeing its high quality.
One of many instruments that we use is machine translation engines that assist our native translators translate content material effectively.
We additionally use AI instruments, language-learning machines, and different applied sciences that help us in higher connecting with our shoppers.
A number of the instruments that we use for our translation and localization initiatives, corresponding to MemoQ, SDL Trados, MadCap, Poedit, Smartling, and Crowdin.
His Largest Problem
The pandemic introduced many challenges; a part of it’s the international recession looming over our heads.
As a frontrunner, I’ve to push by these unsure instances and be clear with everybody concerning the firm‘s scenario.
We survived the 2008 Nice Recession by specializing in our strengths and enhancing our buyer expertise.
We do that by creating good rapport with all our enterprise shoppers by figuring out their pains and desires whereas arising with options to their issues.
For instance, if there are points concerning their translations, we instantly reply their considerations and help in implementing the 1-year assure coverage obtainable to all Tomedes’ translation initiatives.
If they’ve monetary points, we negotiate with them and supply machine translation post-editing in its place.
I personally encourage my workers to actively take heed to shoppers and distributors by being genuinely curious concerning the distributors’ and shoppers’ objectives, aims, and challenges.
Regardless of being the CEO and founding father of Tomedes, I’m not at all times proper, which is why I take heed to everybody, like my workers, distributors, and shoppers, to grasp higher how we may enhance our administration and buyer expertise.
The market is consistently altering, and the one solution to keep forward is to be taught and never assume what our clients need or the place issues will go. Adapting is significant for any enterprise that wishes to thrive and develop in the long term.
His Biggest Accomplishment
One factor I‘m happy with about Tomedes is our wonderful buyer expertise.
With our worldwide buyer assist staff, we serve over 95,000 enterprise shoppers and have 98% aggregated buyer satisfaction throughout varied overview websites.
In 2022, we had been ranked #1 by Clutch within the High International Enterprise Companies Suppliers; in the meantime, GoodFirms positioned us among the many High Translation Corporations in america with a overview rating of 5.0.
Globes and Statista have additionally acknowledged Tomedes as one in all Israel’s high 100 fastest-growing corporations.
And, most not too long ago, we had been acknowledged by Slator as one of many largest and greatest translation corporations worldwide.
We‘re happy with our recognition from totally different organizations, and we owe it to the belief and assist of our enterprise shoppers.
And we‘re not stopping there, as we constantly discover new methods to help our clients.
At the moment, we now have created a number of subsidiary corporations like Lextranscribe, Formal Translations, and Machine Translation that assist communication providers for varied fields past what a translation firm can supply.
We created these platforms final yr based mostly on the providers that our shoppers wanted. For instance, Tomedes has at all times been offering authorized transcription providers as a result of typically our shoppers would favor to have all their authorized transcriptions and authorized translations from one website to make it extra streamlined.
We additionally created separate domains to make our web sites extra niche-focused and combine our website positioning technique extra successfully.
What He Needs He Knew When He Began
I want I had averted getting too wrapped up in over-planning. While you’re beginning a enterprise, you need to be versatile and adapt to conditions.
That is the place your intestine instincts can be important. Belief it and have faith in your determination to see them by.
His Foremost Mistake
Through the years, I’ve made a whole lot of errors.
As I discussed, I had two enterprise ventures that weren‘t profitable. What‘s essential is that you simply fail loads and be taught from them.
Though it‘s at all times good to get it proper the primary time, there are issues you can solely know by making errors.
As a result of the true measure of how a lot you’ve got completed with your small business is outlined by the cycle time between failures and successes you’ve got made.
His Recommendation for Different Entrepreneurs
I began Tomedes as a remote-first translation firm of 5 individuals to economize.
Now, it‘s simpler than ever earlier than to begin a web based enterprise.
Earlier than I landed my first few shoppers, I needed to make many chilly calls, and typically, I‘d get discouraged and query myself.
However I needed to inspire myself by powerful instances to be persistent, which paid off.
So my recommendation is to not get discouraged if you don’t instantly see the outcomes you need. Keep targeted in your objectives. Additionally, be taught what area of interest or market gaps your organization can accommodate.
I began by specializing in fulfilling specialised providers like authorized translations. I approached legislation corporations and corporations within the authorized business whereas networking extensively to create a staff of highly-skilled translators.
Additionally, another excuse I selected to have my enterprise remote-first is that I may work with translators from everywhere in the world and discover the correct individuals to deal with initiatives according to their abilities.
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