Within the coming months, the next updates to the Show & Video 360 product would possibly influence your integration with the Show & Video 360 API and Structured Information Information:
For particulars on tips on how to put together for every of those modifications, learn the remainder of this weblog publish and verify the Show & Video 360 API Introduced Deprecations web page.
Modifications to content material focusing on for YouTube & companions line objects
On September 30, 2024, the vast majority of Digital Content material Label and Different Content material Varieties exclusion focusing on will not be accessible for YouTube & companions line objects.
In Show & Video 360 API, all TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION (excluding CONTENT_RATING_TIER_FAMILIES values) and TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION AssignedTargetingOptions can be faraway from YouTube & companions line objects. This may influence responses from assigned focusing on LIST requests and makes an attempt to retrieve these assets utilizing advertisers.lineItems.targetingTypes.assignedTargetingOptions.get will return a 404 error.
In Structured Information Information, Line Merchandise recordsdata will not use the next values within the “TrueView Class Exclusions Concentrating on” column:
- “Embedded Movies”
- “Reside Streaming”
- “All Audiences”
- “Youthful Teenagers”
- “Teenagers”
- “Adults”
- “Not But Rated”
Generated recordsdata will not populate these values within the column. Line Merchandise file entries for YouTube & companions line objects utilizing these configurations will fail on add.
To keep away from any interruption of service, take away any impacted focusing on from YouTube & companions line objects utilizing the UI or Structured Information Information add.
Sundown of Oracle first- and third-party audiences
On September 30, 2024, first- and third-party audiences sourced from Oracle will sundown. As soon as sundown, these audiences can be faraway from any useful resource focusing on and mixed audiences. This replace will mechanically pause any line objects that focus on solely sundown audiences, or negatively goal any sundown audiences.
You’ll be able to establish sunsetting third-party audiences within the UI as third-party audiences from suppliers “Bluekai”, “Datalogix”, and “AddThis”. When you’ve got an exterior account hyperlink with Oracle to import audiences from their platform, verify together with your related group to establish sunsetting first-party audiences. These audiences can’t be simply recognized utilizing the Show & Video 360 API.
Within the Show & Video 360 API, TARGETING_TYPE_AUDIENCE_GROUP AssignedTargetingOptions can be up to date to take away sundown audiences. Requests so as to add sundown audiences to useful resource focusing on will return a 400 error.
In Structured Information Information, IDs of sundown audiences will not be included in “Viewers Concentrating on – Embrace” or “Viewers Concentrating on – Exclude” columns in Insertion Order, Line Merchandise, and YouTube Advert Group recordsdata, in addition to the “Bid Multiplier” column in Line Merchandise recordsdata. File entries utilizing sundown viewers IDs in these columns will fail on add.
To keep away from any interruption of service, evaluate the audiences utilized in your useful resource focusing on, establish any Oracle audiences, and take away them. If you happen to cache viewers ID, make sure that to take away any of those audiences out of your cache.
Ineligibility of Optimized Concentrating on for sure bid methods
On September 30, 2024, line objects utilizing the next bid methods will not have the ability to use optimized focusing on:
- Most views with in-view time over 10 seconds
- Most accomplished in-view and audible views
- Most viewable impressions
- Goal viewable CPM
Presently, line objects that use certainly one of these bid methods mixed with optimized focusing on can be up to date to show off optimized focusing on.
Within the Show & Video 360 API, LineItem assets with targetingExpansion.enableOptimizedTargeting set to True and bidStrategy.maximizeSpendAutoBid.performanceGoalType set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA, BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN, or BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED or bidStrategy.performanceGoalAutoBid.performanceGoalType set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM can be up to date to set targetingExpansion.enableOptimizedTargeting to False. Requests creating or updating LineItem assets with any of those sundown configurations will return a 400 error.
In Structured Information Information, Line Merchandise file entries with both “Optimized vCPM” within the “Bid Technique Kind” column or a mix of “Most” within the “Bid Technique Kind” column and “CIVA”, “IVO_TEN”, or “AV_VIEWED” within the “Bid Technique Unit” column can be up to date, if wanted, to set the “Optimized Concentrating on” column to False. Line Merchandise file entries utilizing the sundown configurations will fail on add.
To keep away from any interruption of service, replace and confirm that your line objects utilizing these bid methods don’t have optimized focusing on turned on.
Sundown of “Flight ASAP” pacing for insertion orders
On November 5, 2024, “Flight ASAP” pacing will sundown for insertion orders. All current Insertion Orders with “Flight ASAP” pacing can be up to date to “Flight Forward” pacing.
Within the Show & Video 360 API, InsertionOrder assets with a pacing.pacingPeriod of PACING_PERIOD_FLIGHT and a pacing.pacingType of PACING_TYPE_ASAP can be up to date to make use of a pacing.pacingType of PACING_TYPE_AHEAD. Requests creating or updating InsertionOrder assets with this configuration will return a 400 error.
In Structured Information Information, Insertion Order file entries with “Flight” and “ASAP” values in “Pacing” and “Pacing Price” columns, respectively, can be up to date to an “Forward” worth within the “Pacing Price” column. Insertion Order file entries utilizing the sundown configuration will fail on add.
To keep away from any interruption of service, replace the pacing of any current insertion orders presently utilizing the “Flight ASAP” configuration.
If you happen to run into points or have questions on these modifications, please contact us utilizing our new Show & Video 360 API Technical help contact type.
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