Affiliate Marketing

How Healthline Reaches 218M Guests A Month With Laser-Centered Person Intent


In case you are one of many hundreds of thousands of individuals searching for well being and wellness ideas, there’s a nice probability you’ve come throughout healthline.com.

Based in 2006, the web site has seen sustained development securing authority and the highest spot on the Web within the well being area of interest. 

So let’s dive in to study extra.

How A lot Visitors Does It Get

As we speak, Healthline attracts 218M guests per thirty days. 

healthline stats.

Supply: Ahrefs

From the very starting the web site has centered its efforts on constructing a crew of medical professionals working tirelessly to supply top quality info on healthcare and drugs matters. 

As we speak, this mammoth of an internet site is among the many most famous and revered on-line companies that set the benchmark for top of the range healthcare content material.

Primary Opponents

The primary competitor of Healthline is webmd.com which it has surpassed by hundreds of thousands in site visitors.

Main Competitors

Supply: Ahrefs

How Healthline Will get Their Visitors

A fast have a look at SimilarWeb tells us that the location will get 88,47% site visitors from natural search.

source of traffic

Supply: Similarweb

What Key phrases Does Healthline Rank For

In keeping with Semrush, Healthline goes after non-branded key phrases associated to food regimen, akin to “keto food regimen.”

The types of keywords targeted

Supply: Semrush

Primarily based on Ahrefs we will see prime key phrases associated to food regimen akin to “mediterranean food regimen.” Not solely that, the location additionally ranks no.1 for “cbd oil” – a controversial subject extensively talked about throughout the net.

top 5 ranking keywords

Supply: Ahrefs

Shifting even additional, it’s no surprise that Healthline captures the eye of hundreds of thousands because it additionally ranks no. 1 for “chest exercises” which fits into the extremely popular sports activities and coaching territory.

The non-branded phrases are centered on person intent and fixing their issues with diet as properly.

What Are Their High Rankers

Their prime 4 rating pages are all “the right way to” articles focusing on individuals who want fast and simple to observe directions on the right way to clear up their well being points.

top rankers

Supply: Ahrefs



What Key phrase Ranks No. 1

Apparently, their prime rating web page is for “rashes” – a really painful and tough subject to speak about. 

But, they’ve lined it very properly giving a protracted listing of all forms of rashes with bullet factors summarizing each. 

On prime of that, they speak about issues which may trigger rashes and the right way to probably deal with them. 

The rationale this works so properly is that they supply plenty of actionable info that’s extremely related to the subject of rashes. Additionally they reply the burning questions folks may need fixing actual issues within the course of.

Social Statistics

With over 300,000 followers on Fb, Healthline will get practically 40% of their guests from the Meta large.

social statistics

Supply: Similarweb

Does Healthline Go Viral?

Sure! Questioning what’s it about?

Effectively, to no shock, it’s about weight reduction! Essentially the most shared publish throughout Twitter and Pinterest from Healthline is about weight reduction.

top content

Supply: Ahrefs

What Are Their Most Highly effective Hyperlinks

Other than quite a few hyperlinks from wikipedia (DR86) and web sites with the best DR on this planet (all the way in which as much as 98 from Google), Healthline receives a ton of backlinks from medicalnewstoday (DR91) – its prime media accomplice which already ranks within the prime SERPs. 

most powerful links

A really unbeatable setup right here.

What Is It Constructed With

Healthline.com runs on WordPress. If you wish to broaden or migrate the web site it’s fairly simple to do with this tried and examined Content material Administration System.

How A lot Does It Make

This well being large makes cash from advert placements on their web site, editorial content material in addition to affiliate companions.

Primarily based on Similarweb, the web site makes $100-$200M per yr.

how much does it make

Phrases Of Knowledge From The Proprietor

David Kopp, the proprietor of Healthline.com believes that “The gadget actually does matter. Virtually half of our site visitors comes from cell gadgets,”

The outtake? Be sure you do all the pieces you are able to do to ship the absolute best expertise throughout all cell gadgets.

david kopp, owner of healthline

Supply: Youtube